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Author De Chernatony, L. (Leslie)
Title Creating powerful brands. [electronic resource]
Publication Info Oxford : Butterworth-Heinemann, 2011.
Edition 4th ed. / Leslie De Chernatony, Malcolm McDonald, Elaine Wallace.


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Descript xxv, 483 p. : ill.
Edition 4th ed. / Leslie De Chernatony, Malcolm McDonald, Elaine Wallace.
Note Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
10 concurrent users. UkHlHU
ISBN 9781856178501
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Author De Chernatony, L. (Leslie)
Subject Brand name products.
Product management.
Alt author McDonald, Malcolm.
Wallace, Elaine.
Descript xxv, 483 p. : ill.
Edition 4th ed. / Leslie De Chernatony, Malcolm McDonald, Elaine Wallace.
Note Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
10 concurrent users. UkHlHU
ISBN 9781856178501
Author De Chernatony, L. (Leslie)
Subject Brand name products.
Product management.
Alt author McDonald, Malcolm.
Wallace, Elaine.

Subject Brand name products.
Product management.
Descript xxv, 483 p. : ill.
Note Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
10 concurrent users. UkHlHU
Alt author McDonald, Malcolm.
Wallace, Elaine.
ISBN 9781856178501
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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