| Subject |
Star Wars films -- History and criticism.
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Star Wars films -- Marketing.
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Fans (Persons)
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| Descript |
1 online resource (x, 395 pages) |
| Content |
text txt |
| Media |
computer c |
| Carrier |
online resource cr |
| Contents |
Introduction. From the house that George built to the house of mouse / William Proctor and Richard McCulloch -- Re-building transmedia Star Wars: strategies of branding and un-branding a galaxy far, far away / Matthew Freeman -- Transmedia spectacle and trans-ownership storytelling as seen on TV: Star Wars from the holiday special to Rebels / Matt Hills -- Rebuilding the force, brick by brick: canon reformation and brand synergy in Lego Star Wars / Lincoln Geraghty -- Selling The force awakens: fan labor and brand management / Dan Hassler-Forest -- Rebellions are built on realism: the aesthetics of special and visual effects in Rogue one: a Star Wars story / Joshua Wucher -- Binding the galaxy together: subjective, collective, and connective memory in Star Wars / Colin B. Harvey -- The Mandalorian variation: gender, institutionality, and discursive constraints [mou1] in Star Wars rebels / Ross Garner -- To Disney infinity and beyond: Star Wars videogames before and after the Lucasarts acquisition / Douglas Brown -- From Star Tours to Galaxy's Edge: immersion, transmediality and 'haptic fandom' in Disney's theme parks / Rebecca Williams -- "Always there are two": repetition, originality, and The force awakens / Jonathan Gray -- "Real life is rubbish": the subcultural branding and inhabitable appeal of secret cinema's The empire strikes back / Emma Pett -- Disney's Princess Leia / Paul Booth -- Rey, Mary Sue, and Phasma too: feminism and fan responses to The force awakens merchandise / Lorna Jowett -- Jafar Wars: fan created paratexts in Alderaan places / Bethan Jones -- "You die! you know that, right? you don't come back!": fans negotiating Disney's (de)stabilised Star Wars canon / Michelle Kent -- Fear of a #blackstormtrooper: hashtag publics, canonical fidelity and the Star Wars platonic / William Proctor -- Simultaneously laughing, screaming, and crying: reacting to The force awakens trailer / Tom Phillips -- "I should have seen it coming": spoiler culture, marathon screenings, and affective responses to The force awakens / Bridget Kies -- "Someone is someone's father!": an autoethnography of a non-Star Wars viewer / Lucy Bennett -- Beyond Vder: the franchise re-awakens / Mark J.P. Wolf -- A new hate?: the war for Disney's Star Wars / William Proctor. |
| Note |
Unlimited number of concurrent users. UkHlHU |
| Alt author |
Proctor, William 1974- editor.
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McCulloch, Richard, 1984- editor.
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| ISBN |
1609386442 (electronic book) |
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9781609386443 (electronic bk.) |
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