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Author Laudon, Kenneth C., 1944-
Title E-commerce : business, technology, society / Kenneth Laudon, Carol Guercio Traver.
Cover Title E-commerce 2012.
Ecommerce 2012.
Publication Info Boston, Mass. : Pearson, c2012.
Edition 8th ed., International ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5548.32 L3  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 L3  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 L3  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 L3  4 WEEK LOAN  AVAILABLE
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Descript 909 p. : ill. ; 26 cm.
Edition 8th ed., International ed.
Note Previous edition published 2011.
Contents Contents: 1. Introduction to e-commerce -- 2. E-commerce infrastructure: the Internet, web, and mobile platform -- 3. Building an e-commerce presence: web sites, mobile sites, and apps -- 4. E-commerce security and payment systems -- 5. Business models for e-commerce -- 6. E-commerce marketing -- 7. E-commerce advertising -- 8. Ethics, law, and e-commerce -- 9. Online media -- 10. Social networks and communities -- 11. E-commerce retailing and services -- 12. B2B e-commerce.
ISBN 9780273761297 (pbk.)
0273761293 (pbk.)
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Author Laudon, Kenneth C., 1944-
Subject Electronic commerce.
Internet marketing.
Information technology.
Alt author Traver, Carol Guercio.
Cover Title E-commerce 2012.
Ecommerce 2012.
Descript 909 p. : ill. ; 26 cm.
Edition 8th ed., International ed.
Note Previous edition published 2011.
Contents Contents: 1. Introduction to e-commerce -- 2. E-commerce infrastructure: the Internet, web, and mobile platform -- 3. Building an e-commerce presence: web sites, mobile sites, and apps -- 4. E-commerce security and payment systems -- 5. Business models for e-commerce -- 6. E-commerce marketing -- 7. E-commerce advertising -- 8. Ethics, law, and e-commerce -- 9. Online media -- 10. Social networks and communities -- 11. E-commerce retailing and services -- 12. B2B e-commerce.
ISBN 9780273761297 (pbk.)
0273761293 (pbk.)
Author Laudon, Kenneth C., 1944-
Subject Electronic commerce.
Internet marketing.
Information technology.
Alt author Traver, Carol Guercio.
Cover Title E-commerce 2012.
Ecommerce 2012.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5548.32 L3  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 L3  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 L3  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 L3  4 WEEK LOAN  AVAILABLE

Subject Electronic commerce.
Internet marketing.
Information technology.
Descript 909 p. : ill. ; 26 cm.
Note Previous edition published 2011.
Contents Contents: 1. Introduction to e-commerce -- 2. E-commerce infrastructure: the Internet, web, and mobile platform -- 3. Building an e-commerce presence: web sites, mobile sites, and apps -- 4. E-commerce security and payment systems -- 5. Business models for e-commerce -- 6. E-commerce marketing -- 7. E-commerce advertising -- 8. Ethics, law, and e-commerce -- 9. Online media -- 10. Social networks and communities -- 11. E-commerce retailing and services -- 12. B2B e-commerce.
Alt author Traver, Carol Guercio.
ISBN 9780273761297 (pbk.)
0273761293 (pbk.)
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