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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Stern, Phil, 1954-
Title
Comparing brand and generic equity.
Publication Info
Coventry : University of Warwick, Warwick Business School Research Bureau, 1993.
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BJL 5th Floor
q HF 5001 W29(129)
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Descript
12p.
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Author
Stern, Phil, 1954-
Series
Warwick Business School research papers; 129
Descript
12p.
Author
Stern, Phil, 1954-
Series
Warwick Business School research papers; 129
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5001 W29(129)
8 WEEK LOAN
AVAILABLE
Descript
12p.
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