Library
Your session will expire automatically in
0
seconds.
Continue session
End session now
SearchType
TITLE
KEYWORD
AUTHOR
SUBJECT
BJL CLASSMARK
KDL CLASSMARK
PERIODICAL TITLE
ISN
RESOURCE NAME
RESOURCE SUBJECT
RECORD #
Search
Search Scope
BJL, Hull
KDL, Scarborough
All Libraries
Limit search to available items
Author
Martinez, Pepe, 1960-
Title
The consumer mind : brand perception and the implication for marketers / Pepe Martinez.
Publication Info
London : Kogan Page, 2012.
Location/Availability
More Details
Full Record
Web View
Click on the following to:
Go to ebook
Persistent link to this item
Click link and copy URL from browser navigation toolbar
Descript
xviii, 178 p. : ill.
Note
400 annual accesses. UkHlHU
ISBN
9780749465711 (e-book)
9780749465704 (pbk.)
9780749465711 (ebook)
Click on the terms below to find similar items in the catalogue
Author
Martinez, Pepe, 1960-
Subject
Consumers -- Psychology.
Neuromarketing.
Branding (Marketing)
Marketing -- Psychological aspects.
Descript
xviii, 178 p. : ill.
Note
400 annual accesses. UkHlHU
ISBN
9780749465711 (e-book)
9780749465704 (pbk.)
9780749465711 (ebook)
Author
Martinez, Pepe, 1960-
Subject
Consumers -- Psychology.
Neuromarketing.
Branding (Marketing)
Marketing -- Psychological aspects.
Subject
Consumers -- Psychology.
Neuromarketing.
Branding (Marketing)
Marketing -- Psychological aspects.
Descript
xviii, 178 p. : ill.
Note
400 annual accesses. UkHlHU
ISBN
9780749465711 (e-book)
9780749465704 (pbk.)
9780749465711 (ebook)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
Links and services for this item:
Persistent link to this item
Click link and copy URL from browser navigation toolbar