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Author Kotler, Philip.
Title Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Publication Info Upper Saddle River, NJ : Pearson Education, Inc., c2010.
Edition 5th ed., International ed.


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Descript 683p.
Edition 5th ed., International ed.
ISBN 0132453134 (pbk.)
9780132453134 (pbk.)
 Click on the terms below to find similar items in the catalogue
Author Kotler, Philip.
Subject Hospitality industry -- Marketing.
Tourism -- Marketing.
Alt author Bowen, John (John T.), 1948-
Makens, James C.
Descript 683p.
Edition 5th ed., International ed.
ISBN 0132453134 (pbk.)
9780132453134 (pbk.)
Author Kotler, Philip.
Subject Hospitality industry -- Marketing.
Tourism -- Marketing.
Alt author Bowen, John (John T.), 1948-
Makens, James C.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  647.940688 KOT  UNTIL CLOSING  ASK at the Reading Room
 BJL Reading Room Mezzanine  647.940688 KOT  4 WEEK LOAN  AVAILABLE

Subject Hospitality industry -- Marketing.
Tourism -- Marketing.
Descript 683p.
Alt author Bowen, John (John T.), 1948-
Makens, James C.
ISBN 0132453134 (pbk.)
9780132453134 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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