LEADER 00000cam 2200265 a 4500
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003 UkLCURL
008 060721s2007 maua 000 0 eng
020 9781422101674
020 1422101673
035 (DLC)2006023780
040 DLC|cDLC|dDLC
049 |jCU|k982006023780|ll|m+
050 4 HD 69 B7 K9
082 00 658.8/27|222
100 1 Kumar, Nirmalya.
245 10 Private label strategy :|bhow to meet the store brand
challenge /|cNirmalya Kumar, Jan-Benedict E.M. Steenkamp.
260 Boston, Mass. :|bHarvard Business School Press,|cc2007.
300 270p.
650 0 Branding (Marketing)
700 1 Steenkamp, Jan-Benedict E. M.
