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Title Measuring advertising effectiveness / edited by William D. Wells.
Publication Info Mahwah, N.J. : Lawrence Erlbaum, 1997.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5815 U5 M4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5815 U5 M4  8 WEEK LOAN  AVAILABLE

Descript 408p.
Note Includes edited versions of papers presented at the 1994 Advertising and Consumer Psychology Conference.
ISBN 0805828125
0805819010
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Series Advertising and consumer psychology
Subject Advertising -- Research -- United States.
Alt author Wells, William D., 1926-
Descript 408p.
Note Includes edited versions of papers presented at the 1994 Advertising and Consumer Psychology Conference.
ISBN 0805828125
0805819010
Series Advertising and consumer psychology
Subject Advertising -- Research -- United States.
Alt author Wells, William D., 1926-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5815 U5 M4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5815 U5 M4  8 WEEK LOAN  AVAILABLE

Subject Advertising -- Research -- United States.
Descript 408p.
Note Includes edited versions of papers presented at the 1994 Advertising and Consumer Psychology Conference.
Alt author Wells, William D., 1926-
ISBN 0805828125
0805819010

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