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Title Ad value : twenty ways advertising works for brands / edited by Leslie Butterfield.
Publication Info Oxford : Butterworth-Heinemann, 2003.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 6161 B4 A1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 6161 B4 A1  8 WEEK LOAN  AVAILABLE

Descript 224p.
Note "Published in association with the Institute of Practitioners in Advertising.".
ISBN 0750655011
Click on the terms below to find similar items in the catalogue
Subject Advertising -- Brand name products.
Brand name products.
Alt author Butterfield, Leslie, 1952-
Institute of Practitioners in Advertising.
Descript 224p.
Note "Published in association with the Institute of Practitioners in Advertising.".
ISBN 0750655011
Subject Advertising -- Brand name products.
Brand name products.
Alt author Butterfield, Leslie, 1952-
Institute of Practitioners in Advertising.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 6161 B4 A1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 6161 B4 A1  8 WEEK LOAN  AVAILABLE

Subject Advertising -- Brand name products.
Brand name products.
Descript 224p.
Note "Published in association with the Institute of Practitioners in Advertising.".
Alt author Butterfield, Leslie, 1952-
Institute of Practitioners in Advertising.
ISBN 0750655011

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