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Title Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind.
Publication Info London : Kogan Page, c2003.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 B5  8 WEEK LOAN  AVAILABLE

Descript 236p.
ISBN 0749443995
0749441151
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Subject Brand name products.
Business names.
Integrity.
Business ethics.
Alt author Ind, Nicholas.
Descript 236p.
ISBN 0749443995
0749441151
Subject Brand name products.
Business names.
Integrity.
Business ethics.
Alt author Ind, Nicholas.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 B5  8 WEEK LOAN  AVAILABLE

Subject Brand name products.
Business names.
Integrity.
Business ethics.
Descript 236p.
Alt author Ind, Nicholas.
ISBN 0749443995
0749441151

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