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BJL CLASSMARK
KDL CLASSMARK
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KDL, Scarborough
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Author
Davis, Scott M., 1964-
Title
Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn.
Publication Info
San Francisco, Calif. : Jossey-Bass, c2002.
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LOCATION
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STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
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Descript
299p.
ISBN
0787962554
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Author
Davis, Scott M., 1964-
Series
Jossey-Bass business & management series
Subject
Brand name products.
Product management.
Alt author
Dunn, Michael.
Descript
299p.
ISBN
0787962554
Author
Davis, Scott M., 1964-
Series
Jossey-Bass business & management series
Subject
Brand name products.
Product management.
Alt author
Dunn, Michael.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
Subject
Brand name products.
Product management.
Descript
299p.
Alt author
Dunn, Michael.
ISBN
0787962554
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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