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Title Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker, Alexander L. Biel.
Publication Info Hillsdale, N.J. : Lawrence Erlbaum, 1993.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 B8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 B8  8 WEEK LOAN  AVAILABLE

Descript 380p.
Note "Papers delivered at a conference ... in May 1991".
ISBN 0805812849
0805812830
Click on the terms below to find similar items in the catalogue
Series Advertising and consumer psychology
Subject Brand name products -- Valuation -- Congresses.
Advertising -- Brand name products -- Congresses.
Alt author Aaker, David A., 1938-
Biel, Alexander L.
Descript 380p.
Note "Papers delivered at a conference ... in May 1991".
ISBN 0805812849
0805812830
Series Advertising and consumer psychology
Subject Brand name products -- Valuation -- Congresses.
Advertising -- Brand name products -- Congresses.
Alt author Aaker, David A., 1938-
Biel, Alexander L.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 B8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 B8  8 WEEK LOAN  AVAILABLE

Subject Brand name products -- Valuation -- Congresses.
Advertising -- Brand name products -- Congresses.
Descript 380p.
Note "Papers delivered at a conference ... in May 1991".
Alt author Aaker, David A., 1938-
Biel, Alexander L.
ISBN 0805812849
0805812830

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