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Author Hawkins, Del I.
Title Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Publication Info Boston, Mass. : McGraw-Hill Education, 2003.
Edition 9th ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.33 U6 H3  8 WEEK LOAN  DUE 04-01-23
 BJL 5th Floor  HF 5415.33 U6 H3  8 WEEK LOAN  AVAILABLE

Descript 790p. + 1 CD-ROM.
Edition 9th ed.
Note Includes 1 CD-ROM.
Previous ed.: 2001.
ISBN 0071216421
Click on the terms below to find similar items in the catalogue
Author Hawkins, Del I.
Series The Irwin/McGraw-Hill series in marketing
Subject Consumer behavior -- United States.
Market surveys -- United States.
Consumer behavior -- United States -- Case studies.
Alt author Best, Roger J.
Coney, Kenneth A.
Descript 790p. + 1 CD-ROM.
Edition 9th ed.
Note Includes 1 CD-ROM.
Previous ed.: 2001.
ISBN 0071216421
Author Hawkins, Del I.
Series The Irwin/McGraw-Hill series in marketing
Subject Consumer behavior -- United States.
Market surveys -- United States.
Consumer behavior -- United States -- Case studies.
Alt author Best, Roger J.
Coney, Kenneth A.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.33 U6 H3  8 WEEK LOAN  DUE 04-01-23
 BJL 5th Floor  HF 5415.33 U6 H3  8 WEEK LOAN  AVAILABLE

Subject Consumer behavior -- United States.
Market surveys -- United States.
Consumer behavior -- United States -- Case studies.
Descript 790p. + 1 CD-ROM.
Note Includes 1 CD-ROM.
Previous ed.: 2001.
Alt author Best, Roger J.
Coney, Kenneth A.
ISBN 0071216421

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