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Title Shopper marketing : how to influence consumer decision-making at the point of purchase / edited by Markus Stahlberg and Ville Maila.
Publication Info London : Kogan Page, 2009.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  659.157 STA  4 WEEK LOAN  AVAILABLE

Descript 244p.
ISBN 9780749457020 (hbk.)
0749457023 (hbk.)
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Subject Advertising, Point-of-sale.
Consumers -- Decision making.
Alt author Stahlberg, Markus.
Maila, Ville.
Descript 244p.
ISBN 9780749457020 (hbk.)
0749457023 (hbk.)
Subject Advertising, Point-of-sale.
Consumers -- Decision making.
Alt author Stahlberg, Markus.
Maila, Ville.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  659.157 STA  4 WEEK LOAN  AVAILABLE

Subject Advertising, Point-of-sale.
Consumers -- Decision making.
Descript 244p.
Alt author Stahlberg, Markus.
Maila, Ville.
ISBN 9780749457020 (hbk.)
0749457023 (hbk.)

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