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Author Mooij, Marieke K. de, 1943-
Title Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Publication Info Los Angeles, Calif. ; London : Sage, c2010.
Edition 3rd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.127 M7  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.127 M7  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.127 M7  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.127 M7  4 WEEK LOAN  AVAILABLE
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Descript 323p.
Edition 3rd ed.
ISBN 9781412970419 (pbk.)
1412970415 (pbk.)
 Click on the terms below to find similar items in the catalogue
Author Mooij, Marieke K. de, 1943-
Subject Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
Descript 323p.
Edition 3rd ed.
ISBN 9781412970419 (pbk.)
1412970415 (pbk.)
Author Mooij, Marieke K. de, 1943-
Subject Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.127 M7  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.127 M7  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.127 M7  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.127 M7  4 WEEK LOAN  AVAILABLE

Subject Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
Descript 323p.
ISBN 9781412970419 (pbk.)
1412970415 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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