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Author Mooij, Marieke K. de, 1943-
Title Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
Publication Info Los Angeles, Calif. ; London : Sage, c2011.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  DUE 22-12-22
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE

Descript 403p.
Edition 2nd ed.
Note Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
ISBN 9781412979900 (pbk.)
1412979900 (pbk.)
Click on the terms below to find similar items in the catalogue
Author Mooij, Marieke K. de, 1943-
Subject Consumer behavior -- Cross-cultural studies.
Consumers -- Psychology.
Marketing.
Descript 403p.
Edition 2nd ed.
Note Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
ISBN 9781412979900 (pbk.)
1412979900 (pbk.)
Author Mooij, Marieke K. de, 1943-
Subject Consumer behavior -- Cross-cultural studies.
Consumers -- Psychology.
Marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  DUE 22-12-22
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE

Subject Consumer behavior -- Cross-cultural studies.
Consumers -- Psychology.
Marketing.
Descript 403p.
Note Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
ISBN 9781412979900 (pbk.)
1412979900 (pbk.)

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