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Author Wheeler, Alina.
Title Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
Publication Info Hoboken, N.J. : Wiley, 2013.
Edition 4th ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  q HD 69 B7 W5  4 WEEK LOAN  AVAILABLE

Descript x, 326 p. : ill. ; 29 cm.
Edition 4th ed.
Note Previous ed.: 2009.
ISBN 9781118099209 (hbk.)
1118099206 (hbk.)
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Author Wheeler, Alina.
Subject Brand name products.
Branding (Marketing)
Trademarks -- Design.
Advertising -- Brand name products.
Industrial design coordination.
Descript x, 326 p. : ill. ; 29 cm.
Edition 4th ed.
Note Previous ed.: 2009.
ISBN 9781118099209 (hbk.)
1118099206 (hbk.)
Author Wheeler, Alina.
Subject Brand name products.
Branding (Marketing)
Trademarks -- Design.
Advertising -- Brand name products.
Industrial design coordination.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  q HD 69 B7 W5  4 WEEK LOAN  AVAILABLE

Subject Brand name products.
Branding (Marketing)
Trademarks -- Design.
Advertising -- Brand name products.
Industrial design coordination.
Descript x, 326 p. : ill. ; 29 cm.
Note Previous ed.: 2009.
ISBN 9781118099209 (hbk.)
1118099206 (hbk.)

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