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BJL CLASSMARK
KDL CLASSMARK
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KDL, Scarborough
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Author
Holt, Douglas B., author.
Title
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.
Publisher
Oxford, United Kingdom : Oxford University Press, 2010.
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF5415.1255 .H65 2010
4 WEEK LOAN
AVAILABLE
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Descript
xv, 387 pages : illustrations (black and white) ; 24 cm
Content
text
still image
Media
unmediated
Carrier
volume
ISBN
9780199655854 (pbk.) :
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Author
Holt, Douglas B., author.
Subject
Branding (Marketing)
Marketing -- Social aspects.
Branding (Marketing) -- Case studies.
Alt author
Cameron, Douglas, author.
Descript
xv, 387 pages : illustrations (black and white) ; 24 cm
Content
text
still image
Media
unmediated
Carrier
volume
ISBN
9780199655854 (pbk.) :
Author
Holt, Douglas B., author.
Subject
Branding (Marketing)
Marketing -- Social aspects.
Branding (Marketing) -- Case studies.
Alt author
Cameron, Douglas, author.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF5415.1255 .H65 2010
4 WEEK LOAN
AVAILABLE
Subject
Branding (Marketing)
Marketing -- Social aspects.
Branding (Marketing) -- Case studies.
Descript
xv, 387 pages : illustrations (black and white) ; 24 cm
Content
text
still image
Media
unmediated
Carrier
volume
Alt author
Cameron, Douglas, author.
ISBN
9780199655854 (pbk.) :
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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