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Author Green, Donald P., 1961-
Title Get out the vote : how to increase voter turnout / Donald P. Green and Alan S. Gerber.
Publisher Washington, D.C. : Brookings Institution Press, [2015]
Edition Third edition.



Descript 1 online resource (ix, 225) : illustrations
Content text txt
Media computer c
Carrier online resource cr
Descript data file
Edition Third edition.
Contents Front Cover -- Title Page -- Copyright Information -- Table of Contents -- Preface -- Introduction: Why Voter Mobilization Matters -- Evidence versus Received Wisdom -- Door-to-Door Canvassing -- Leaflets and Signage -- Direct Mail -- Commercial Phone Banks, Volunteer Phone Banks, and Robo Calls -- Electronic Mail, Social Media, and Text Messaging -- Using Events to Draw Voters to the Polls -- Using Mass Media to Mobilize Voters -- Voter Registration and Voter Turnout -- Strategies for Effective Messaging -- What Works, What Doesn't, and What's Next -- Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments -- Appendix B: Meta-Analysis of Direct Mail Experiments -- Appendix C: Meta-Analysis of Phone-Calling Experiments -- Notes -- Index -- Back Cover.
ISBN 9780815725688 (electronic bk.)
081572568X (electronic bk.)
9780815726852 (electronic bk.)
0815726856 (electronic bk.)
9780815725695 (epub)
Click on the terms below to find similar items in the catalogue
Author Green, Donald P., 1961-
Subject Political campaigns -- United States.
Campaign management -- United States.
Voter turnout -- United States.
Alt author Gerber, Alan S.,
Descript 1 online resource (ix, 225) : illustrations
Content text txt
Media computer c
Carrier online resource cr
Descript data file
Edition Third edition.
Contents Front Cover -- Title Page -- Copyright Information -- Table of Contents -- Preface -- Introduction: Why Voter Mobilization Matters -- Evidence versus Received Wisdom -- Door-to-Door Canvassing -- Leaflets and Signage -- Direct Mail -- Commercial Phone Banks, Volunteer Phone Banks, and Robo Calls -- Electronic Mail, Social Media, and Text Messaging -- Using Events to Draw Voters to the Polls -- Using Mass Media to Mobilize Voters -- Voter Registration and Voter Turnout -- Strategies for Effective Messaging -- What Works, What Doesn't, and What's Next -- Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments -- Appendix B: Meta-Analysis of Direct Mail Experiments -- Appendix C: Meta-Analysis of Phone-Calling Experiments -- Notes -- Index -- Back Cover.
ISBN 9780815725688 (electronic bk.)
081572568X (electronic bk.)
9780815726852 (electronic bk.)
0815726856 (electronic bk.)
9780815725695 (epub)
Author Green, Donald P., 1961-
Subject Political campaigns -- United States.
Campaign management -- United States.
Voter turnout -- United States.
Alt author Gerber, Alan S.,

Subject Political campaigns -- United States.
Campaign management -- United States.
Voter turnout -- United States.
Descript 1 online resource (ix, 225) : illustrations
Content text txt
Media computer c
Carrier online resource cr
Descript data file
Contents Front Cover -- Title Page -- Copyright Information -- Table of Contents -- Preface -- Introduction: Why Voter Mobilization Matters -- Evidence versus Received Wisdom -- Door-to-Door Canvassing -- Leaflets and Signage -- Direct Mail -- Commercial Phone Banks, Volunteer Phone Banks, and Robo Calls -- Electronic Mail, Social Media, and Text Messaging -- Using Events to Draw Voters to the Polls -- Using Mass Media to Mobilize Voters -- Voter Registration and Voter Turnout -- Strategies for Effective Messaging -- What Works, What Doesn't, and What's Next -- Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments -- Appendix B: Meta-Analysis of Direct Mail Experiments -- Appendix C: Meta-Analysis of Phone-Calling Experiments -- Notes -- Index -- Back Cover.
Alt author Gerber, Alan S.,
ISBN 9780815725688 (electronic bk.)
081572568X (electronic bk.)
9780815726852 (electronic bk.)
0815726856 (electronic bk.)
9780815725695 (epub)

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