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KEYWORDS (1-14 of 14)
 Very relevant titles entries 1-7
1
Mark
  Marketing Management, Global Edition.
Kotler, Philip.
Harlow : Pearson Education, Limited, 2021. -Access this resource online 		2021
EBOOKS
2
Mark
  Diversity in advertising : broadening the scope of research directions

Mahwah, N.J. ; London : Lawrence Erlbaum, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 D6  8 WEEK LOAN  AVAILABLE
3
Mark
  Advertising and the World Wide Web

Mahwah, N.J. : Lawrence Erlbaum, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 6146 I58 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 6146 I58 A2  8 WEEK LOAN  AVAILABLE
4
Mark
  Measuring advertising effectiveness

Mahwah, N.J. : Lawrence Erlbaum, 1997.   		1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5815 U5 M4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5815 U5 M4  8 WEEK LOAN  AVAILABLE
5
Mark
  Integrated communication : synergy of persuasive voices

Mahwah, N.J. : Lawrence Erlbaum Associates, 1996.   		1996
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.123 I6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 I6  8 WEEK LOAN  AVAILABLE
6
Mark
  Global and multi-national advertising

Hillsdale, N.J. : Lawrence Erlbaum Associates, 1994.   		1994
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 G5  8 WEEK LOAN  AVAILABLE
7
Mark
  Brand equity & advertising : advertising's role in building strong brands

Hillsdale, N.J. : Lawrence Erlbaum, 1993.   		1993
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 B8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 B8  8 WEEK LOAN  AVAILABLE
 Other relevant titles entries 8-14
8
Mark
  The advertising effect : how to change behaviour
Ferrier, Adam, author.
South Melbourne, Victoria, Australia : Oxford University Press, 2014.   		2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5822 .F47 2014  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5822 .F47 2014  4 WEEK LOAN  AVAILABLE
9
Mark
  Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de, 1943-
Los Angeles, Calif. ; London : Sage, c2011.   		c2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
10
Mark
  The psychology of advertising
Fennis, Bob Michael, 1968-
Hove : Psychology, 2010.   		2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5822 F3  4 WEEK LOAN  AVAILABLE
11
Mark
  The psychology of advertising
Fennis, Bob Michael, 1968-
Hove : Psychology, 2010. -Access this resource online 		2010
EBOOKS
12
Mark
  Advertising and the mind of the consumer : what works, what doesn't, and why
Sutherland, Max.
Crows Nest, N.S.W. : Allen & Unwin, 2008.   		2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5801 S9  4 WEEK LOAN  AVAILABLE
13
Mark
  Consumer behavior and culture : consequences for global marketing and advertising.
Mooij, Marieke K. de, 1943-
Thousand Oaks, Calif. : Sage, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
14
Mark
  The codes of advertising : fetishism and the political economy of meaning in the consumer society.
Jhally, Sut.
New York : Routledge, 1990.   		1990
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 J5  8 WEEK LOAN  AVAILABLE
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