Start Over Modify Search
     
Limit search to available items
56 results found. Sorted by relevance | date | title .
Result Page   
Save marked records Save all on page
KEYWORDS (1-50 of 56)
 Very relevant titles entries 1-32
1
Mark
  Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19
Kahn, Barbara E., author.
Philadelphia : University of Pennsylvania Press, [2021] -Access this resource online 		2021
EBOOKS
2
Mark
  Strategic brand management : building, measuring, and managing brand equity.
Keller, Kevin Lane, 1956- author.
Harlow, England : Pearson, [2020]   		2020
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD69.B7 K45  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD69.B7 K45  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD69.B7 K45  4 WEEK LOAN  AVAILABLE
3
Mark
  Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane, 1956-
Boston, [Mass.] ; London : Pearson, c2013.   		c2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 K2  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 69 B7 K2  4 WEEK LOAN  AVAILABLE
4
Mark
  Strategic brand management : a European perspective
Keller, Kevin Lane, 1956-
Harlow ; New York : Financial Times/Prentice Hall, c2012.   		c2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K2  8 WEEK LOAN  AVAILABLE
5
Mark
  The new strategic brand management : advanced insights and strategic thinking
Kapferer, Jean-Noël.
London ; Philadelphia : Kogan Page, 2012. -Access this resource online 		2012
EBOOKS
6
Mark
  Strategic brand management a European perspective
Keller, Kevin Lane, 1956-
Harlow : Financial Times Prentice Hall, 2012. -Access this resource online 		2012
EBOOKS
7
Mark
  Corporate reputation : managing opportunities and threats

Farnham : Gower, 2011. -Access this resource online 		2011
EBOOKS
8
Mark
  Managing brands : a contemporary perspective
Laforet, Sylvie.
Maidenhead, Berks. : McGraw-Hill Higher Education, c2010.   		c2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 L1  8 WEEK LOAN  AVAILABLE
9
Mark
  Competitive success : how branding adds value.
Davis, John, 1960 February 17-
Chichester : Wiley, 2010.   		2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
10
Mark
  The branding of MTV : will internet kill the video star?
Temporal, Paul.
Singapore : Wiley, 2008.   		2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 6th Floor  PN 1992.8 M87 T2  8 WEEK LOAN  AVAILABLE
11
Mark
  Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane, 1956-
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.   		c2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HD 69 B7 K2  UNTIL CLOSING  ASK at the Reading Room
12
Mark
  The global brand : how to create and develop lasting brand value in the world market
Hollis, Nigel.
Basingstoke : Palgrave Macmillan, c2008.   		c2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
13
Mark
  The new strategic brand management creating and sustaining brand equity long term
Kapferer, Jean-Noël.
London : Kogan Page, 2008. -Access this resource online 		2008
EBOOKS
14
Mark
  The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël.
London ; Philadelphia, Pa. : Kogan Page, 2008.   		2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 K1  4 WEEK LOAN  AVAILABLE
15
Mark
  B2B brand management
Kotler, Philip.
Berlin : Springer, 2006.   		2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K8  8 WEEK LOAN  AVAILABLE
16
Mark
  The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuab
Alsop, Ronald.
New York : Free Press, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 A4  8 WEEK LOAN  AVAILABLE
17
Mark
  How to measure and manage your corporate reputation.
Hannington, Terry.
Aldershot : Gower, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 H2  8 WEEK LOAN  AVAILABLE
18
Mark
  The new strategic brand management : creating and sustaining brand equity long term.
Kapferer, Jean-Noël.
London : Kogan Page, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
19
Mark
  Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout.
Taylor, David, 1964-
Chichester : John Wiley, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 T2  8 WEEK LOAN  AVAILABLE
20
Mark
  Strategic brand management : building, measuring, and managing brand equity.
Keller, Kevin Lane, 1956-
Upper Saddle River, N.J. : Prentice Hall, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HD 69 B7 K2  UNTIL CLOSING  ASK at the Reading Room
21
Mark
  Brands and branding

London : Profile, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
22
Mark
  Method in the madness : a practical guide to brand management.
Norton, Richard, 1969-
Guildford : Richard Norton, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 N8  8 WEEK LOAN  AVAILABLE
23
Mark
  Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco, 1964-
London : Kogan Page, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 VAN  UNTIL CLOSING  ASK at the Reading Room
24
Mark
  Brand leadership
Aaker, David A., 1938-
London : Free Press, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 A1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 A1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 A1  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
25
Mark
  Corporate reputation and competitiveness
Davies, Gary, 1946-
London : Routledge, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 D2  8 WEEK LOAN  AVAILABLE
26
Mark
  How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies beh
Aitchison, Jim.
Singapore : J. Wiley & Sons (Asia), 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5813 A8 A3  8 WEEK LOAN  AVAILABLE
27
Mark
  Advanced brand management : from vision to valuation.
Temporal, Paul.
Singapore : John Wiley & Sons, c2002.   		c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 T2  8 WEEK LOAN  AVAILABLE
28
Mark
  Building strong brands.
Aaker, David A., 1938-
London : Simon and Schuster, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 A1  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 69 B7 A1  4 WEEK LOAN  AVAILABLE
29
Mark
  The infinite asset : managing brands to build new value
Hill, Sam, 1953-
Boston, Mass. : Harvard Business School Press, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 H6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H6  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
30
Mark
  The 22 immutable laws of branding
Ries, Al.
London : Profile Business, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
31
Mark
  New product and brand management : marketing engineering applications
Lilien, Gary L., 1946-
Reading, Mass. : Addison-Wesley, c1999.   		c1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 LIL  UNTIL CLOSING  ASK at the Reading Room
32
Mark
  Strategic brand management : building, measuring and managing brand equity.
Keller, Kevin Lane, 1956-
Upper Saddle River, N.J. : Prentice Hall, 1998.   		1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HD 69 B7 K2  UNTIL CLOSING  ASK at the Reading Room
 Other relevant titles entries 33-56
33
Mark
  Brandstorm : surviving and thriving in the consumer-led marketplace
Nickles, Elizabeth.
New York ; Basingstoke : Palgrave Macmillan, 2012.   		2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1255 N6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1255 N6  8 WEEK LOAN  AVAILABLE
34
Mark
  Creating powerful brands.
De Chernatony, L. (Leslie)
Oxford : Butterworth-Heinemann, 2011. -Access this resource online 		2011
EBOOKS
35
Mark
  Creating powerful brands.
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann, 2011.   		2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 CHE  UNTIL CLOSING  ASK at the Reading Room
36
Mark
  What is branding?
Healey, Matthew.
Crans-Près-Céligny ; Hove : RotoVision, 2010.   		2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 H4  4 WEEK LOAN  AVAILABLE
37
Mark
  Beating low cost competition : how premium brands can respond to cut-price rivals
Ryans, Adrian B., 1945-
Chichester ; Hoboken, N.J. : John Wiley & Sons, c2009.   		c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 R9  8 WEEK LOAN  AVAILABLE
38
Mark
  The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël.
London ; Philadelphia : Kogan Page, c2009.   		c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
39
Mark
  Branding your business : promoting your business, attracting customers and standing out in the marke
Hammond, James, 1952-
London ; Philadelphia : Kogan Page Limited, c2008.   		c2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1255 H2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1255 H2  8 WEEK LOAN  AVAILABLE
40
Mark
  Strategic brand management
Elliott, Richard H.
Oxford : Oxford University Press, 2007.   		2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.15 E4  4 WEEK LOAN  LOST IN LIB
41
Mark
  Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc.
London ; Philadelphia : Kogan Page, c2007.   		c2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 LEH  UNTIL CLOSING  ASK at the Reading Room
42
Mark
  From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann/Elsevier, 2006.   		2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
43
Mark
  Principles of advertising and IMC
Duncan, Tom (Thomas R.)
Maidenhead : McGraw-Hill Education, 2005.   		2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 D9  8 WEEK LOAN  AVAILABLE
44
Mark
  Brand management : a theoretical and practical approach
Riezebos, H. J., 1960-
Harlow : Financial Times Prentice Hall, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
45
Mark
  The ultimate book of business brands : insights from the world's 50 greatest brands
Crainer, Stuart.
Oxford : Capstone, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 C8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 C8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 C8  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
46
Mark
  The brand gym : a practical workout for boosting brand and business.
Taylor, David, 1964-
Chichester : Wiley, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 T2  8 WEEK LOAN  AVAILABLE
47
Mark
  The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profi

New York, N.Y. : McGraw-Hill, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 U4  8 WEEK LOAN  AVAILABLE
48
Mark
  Building the brand-driven business : operationalize your brand to drive profitable growth
Davis, Scott M., 1964-
San Francisco, Calif. : Jossey-Bass, c2002.   		c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
49
Mark
  IMC : using advertising and promotion to build brands
Duncan, Tom (Thomas R.)
Boston, Mass. ; London : McGraw-Hill, c2002.   		c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 D9  8 WEEK LOAN  AVAILABLE
50
Mark
  Market metrics : what should we tell the shareholders?
Ambler, Tim.
London : Centre for Business Performance, Institute of Chartered Accountants in England & Wales, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5681 B2 A4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5681 B2 A4  8 WEEK LOAN  AVAILABLE
Save marked records Save all on page
Locate in results
Result Page   
Start Over Modify Search