LEADER 00000nam 2200193 a 4500
001 1014968
003 UkHlHU
007 t
008 001707 4 1994 000 eng
020 0132885980
040 UkHlHU
050 4 HF 5823 M7
100 1 Mooij, Marieke K. de,|d1943-
245 10 Advertising worldwide :|bconcepts, theories and practice
of international, multinational and global advertising.
250 2nd ed.
260 New York :|bPrentice Hall,|c1994.
300 570p.
946 6XX absent
|