LEADER 00000nam 2200229 a 4500
001 0749441151
007 t
008 040312s2003 enka r 001 eng d
020 0749443995
020 0749441151
040 CURLBL
050 4 HD 69 B7 B5
245 00 Beyond branding :|bhow the new values of transparency and
integrity are changing the world of brands /|cedited by
Nicholas Ind.
260 London :|bKogan Page,|cc2003.
300 236p.
650 0 Brand name products.
650 0 Business names.
650 0 Integrity.
650 0 Business ethics.
700 1 Ind, Nicholas.
|