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Title Scottish advertising works : proving the effectiveness of marketing communications : cases from the Scottish IPA Effectiveness Awards / edited and introduced by James Best.
Alternative Title Cases from the Scottish IPA Effectiveness Awards
Publication Info Henley-on-Thames : World Advertising Research Center/ Scottish IPA, 2003-2005.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 S4  v.3, 2003  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5816 S4  v.3, 2003  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5816 S4  v.4, 2005  8 WEEK LOAN  AVAILABLE

Descript 2v.
ISBN 1841161403 (v.3)
1841161780 (v.4)
Click on the terms below to find similar items in the catalogue
Subject Advertising -- Scotland -- Case studies.
Advertising campaigns.
Alt author Best, James.
Alternative Title Cases from the Scottish IPA Effectiveness Awards
Descript 2v.
ISBN 1841161403 (v.3)
1841161780 (v.4)
Subject Advertising -- Scotland -- Case studies.
Advertising campaigns.
Alt author Best, James.
Alternative Title Cases from the Scottish IPA Effectiveness Awards
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 S4  v.3, 2003  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5816 S4  v.3, 2003  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5816 S4  v.4, 2005  8 WEEK LOAN  AVAILABLE

Subject Advertising -- Scotland -- Case studies.
Advertising campaigns.
Descript 2v.
Alt author Best, James.
ISBN 1841161403 (v.3)
1841161780 (v.4)

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