LEADER 00000nam 2200241 a 4500
001 0805812830
007 t
008 050209s1993 xxua rb 101 eng
020 0805812849
020 0805812830
050 4 HD 69 B7 B8
245 00 Brand equity & advertising :|badvertising's role in
building strong brands /|cedited by David A. Aaker,
Alexander L. Biel.
260 Hillsdale, N.J. :|bLawrence Erlbaum,|c1993.
300 380p.
440 0 Advertising and consumer psychology
500 "Papers delivered at a conference ... in May 1991".
650 0 Brand name products|xValuation|vCongresses.
650 0 Advertising|xBrand name products|vCongresses.
700 1 Aaker, David A.,|d1938-
700 1 Biel, Alexander L.
