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BJL CLASSMARK
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Author
Hoffman, K. Douglas.
Title
Essentials of services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E. G. Bateson.
Publication Info
Mason, Ohio : South-Western, c2001.
Edition
2nd ed.
Location/Availability
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LOCATION
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LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 9980.5 H6
4 WEEK LOAN
AVAILABLE
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Descript
569p.
Edition
2nd ed.
ISBN
0030288924
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Author
Hoffman, K. Douglas.
Subject
Service industries -- Marketing.
Alt author
Bateson, John E. G.
Descript
569p.
Edition
2nd ed.
ISBN
0030288924
Author
Hoffman, K. Douglas.
Subject
Service industries -- Marketing.
Alt author
Bateson, John E. G.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 9980.5 H6
4 WEEK LOAN
AVAILABLE
Subject
Service industries -- Marketing.
Descript
569p.
Alt author
Bateson, John E. G.
ISBN
0030288924
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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