LEADER 00000nam 2200217 a 4500
001 0030288924
007 t
008 050302s2002 xxua r 001 eng
020 0030288924
040 CURLLC
050 4 HD 9980.5 H6
100 1 Hoffman, K. Douglas.
245 10 Essentials of services marketing :|bconcepts, strategies &
cases /|cK. Douglas Hoffman, John E. G. Bateson.
250 2nd ed.
260 Mason, Ohio :|bSouth-Western,|cc2001.
300 569p.
650 0 Service industries|xMarketing.
700 1 Bateson, John E. G.
|