LEADER 00000nam 22002658a 4500
001 99015595628
003 UkLCURL
008 100630s2010 sz a 000 0 eng|d
020 9782940411283|q(pbk.)
020 294041128X|q(pbk.)
035 (Uk)015595628
040 StDuBDS|beng|cStDuBDS
049 |jCU|k99015595628|lb|m-
082 04 658.827|222
100 1 Roscam-Abbing, Erik.
245 10 Brand-driven innovation :|bstrategies for development and
design /|cby Erik Roscam-Abbing.
260 Lausanne ;|aWorthing :|bAVA Academia,|c2010.
300 208p.
650 0 Brand name products|xDesign.
650 0 Branding (Marketing)
650 0 Organizational change.
