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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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Author
Berger, Jonah.
Title
Contagious / Jonah Berger.
Publisher
London : Simon & Schuster, 2014.
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Descript
1 volume ; 20 cm
Content
text
Media
unmediated
Carrier
volume
Note
Originally published: 2013.
ISBN
9781471111709 (pbk.)
Click on the terms below to find similar items in the catalogue
Author
Berger, Jonah.
Subject
New products.
Consumer behavior.
Popularity -- Economic aspects.
Word-of-mouth advertising.
Viral marketing.
Descript
1 volume ; 20 cm
Content
text
Media
unmediated
Carrier
volume
Note
Originally published: 2013.
ISBN
9781471111709 (pbk.)
Author
Berger, Jonah.
Subject
New products.
Consumer behavior.
Popularity -- Economic aspects.
Word-of-mouth advertising.
Viral marketing.
Subject
New products.
Consumer behavior.
Popularity -- Economic aspects.
Word-of-mouth advertising.
Viral marketing.
Descript
1 volume ; 20 cm
Content
text
Media
unmediated
Carrier
volume
Note
Originally published: 2013.
ISBN
9781471111709 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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