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020 9780745639826|q(hbk.)
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040 StDuBDS|beng|cStDuBDS|dUk|erda
049 |jCU|k08b152165587|lb
050 4 P 94.6 D2
082 04 302.2|223
100 1 Davis, Aeron.
245 10 Promotional cultures :|bthe rise and spread of advertising,
public relations, marketing and branding /|cby Aeron
Davis.
264 1 Cambridge :|bPolity,|c2013.
300 xi, 247 pages ;|c24 cm
336 text|2rdacontent
337 unmediated|2rdamedia
338 volume|2rdacarrier
650 0 Communication and culture.
650 0 Communication and culture|vCase studies.
650 0 Mass media and culture.
650 0 Advertising|xSocial aspects.
650 0 Public relations.
650 0 Marketing|xSocial aspects.
|