LEADER 00000nam  2200781 i 4500 
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008    150522s2015    enk     sb    001 0 eng d 
020    9781317126164|q(e-book) 
020    9781472443700|q(hbk.) : 
020    |z9781472443724|q(ePub) : 
020    |z9781472443717|q(ebook) 
040    StDuBDS|beng|cStDuBDS|dUk|dStDuBDSZ|erda|dUkPrAHLS 
050  0 HF3515|b.P36 2015 
082 00 381.0820942|223 
100 1  Pennington, David,|d1977- 
245 10 Going to market :|bwomen, trade and social relations in 
       early modern English towns, c. 1550-1650 /|cDavid 
       Pennington. 
264  1 Farnham, Surrey, England :|bAshgate,|c[2015]. 
300    193 pages 
336    text|btxt|2rdacontent 
337    computer|bn|2rdamedia 
338    online resource|bnc|2rdacarrier 
490 1  The history of retailing and consumption 
500    Formerly CIP.|5Uk 
505 0  <P>Introduction: households, marketplaces, and 
       neighborhoods; Prescription, anxiety, and acceptance: 
       representations of market women in popular culture; 
       Cooperation and conflict: women, commerce, and the 
       household economy; Traders, hucksters, and creditors: 
       independent tradeswomen and the commerce of early modern 
       towns; Conflicting interests, common interests: female 
       traders, marital status, and town authorities; Women, 
       commerce, and female reputation; When to give and when to 
       gouge: bargaining, neighborliness, and the limits of the 
       moral economy; The potency of women's words: gossip, 
       slander, and the enforcement of plain dealing; Women, 
       protest, and marketplace politics; Conclusion: to ̀€runneth
       & raveth' after markets; Bibliography; Index.</P> 
506 1  325 annual accesses.|5UkHlHU 
520 8  Going to Market rethinks women's contributions to the 
       early modern commercial economy. A number of previous 
       studies have focused on whether or not the early modern 
       period closed occupational opportunities for women. By 
       attending to women's everyday business practices, and not 
       merely to their position on the occupational ladder, this 
       book shows that they could take advantage of new 
       commercial opportunities and exercise a surprising degree 
       of economic agency. This has implications for early modern
       gender relations and commercial culture alike. For the 
       evidence analyzed here suggests that male householders and
       town authorities alike accepted the necessity of women's 
       participation in the commercial economy, and that women's 
       assertiveness in marketplace dealings suggests how little 
       influence patriarchal prescriptions had over the way in 
       which men and women did business. The book also 
       illuminates England's departure from what we often think 
       of as a traditional economic culture. Because women were 
       usually in charge of provisioning the household, scholars 
       have seen them as the most ardent supporters of an early-
       modern 'moral economy', which placed the interests of poor
       consumers over the efficiency of markets. But the hard-
       headed, hard-nosed tactics of market women that emerge in 
       this book suggests that a profit-oriented commercial 
       culture, far from being the preserve of wealthy merchants 
       and landowners, permeated early modern communities. 
       Through an investigation of a broad range of primary 
       sources-including popular literature, criminal records, 
       and civil litigation depositions-the study reconstructs 
       how women did business and negotiated with male 
       householders, authorities, customers, and competitors. 
       This analysis of the records shows women able to leverage 
       their commercial roles and social contacts to defend the 
       economic interests of their households and their 
       neighborhoods. 
650  0 Women merchants|zEngland|xHistory|y16th century. 
650  0 Women merchants|zEngland|xHistory|y17th century. 
650  0 Women merchants|zEngland|xSocial conditions. 
650  0 Women|zEngland|xEconomic conditions. 
650  0 Markets|zEngland|xHistory. 
650  0 Households|xEconomic aspects|zEngland|xHistory. 
650  0 City and town life|zEngland|xHistory. 
651  0 England|xCommerce|xHistory|y16th century. 
651  0 England|xCommerce|xHistory|y17th century. 
651  0 England|xSocial conditions. 
830  0 History of retailing and consumption. 
856 40 |uhttps://www.vlebooks.com/vleweb/product/
       openreader?id=Hull&isbn=9781317126164 
936    Askews-P-RLH2017/18