Limit search to available items
173 results found. sorted by date .
Result Page   
Save marked records Save all on page
KEYWORDS (1-50 of 173)
1
Mark
  Strategic brand management : building, measuring, and managing brand equity.
Keller, Kevin Lane, 1956- author.
Harlow, England : Pearson, [2020]  
2020
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD69.B7 K45 2020  7 DAYS  AVAILABLE
 BJL Reading Room 1st floor HDC  HD69.B7 K45 2020  7 DAYS  AVAILABLE
2
Mark
  Brand protection in the online world : a comprehensive guide
Barnett, David N.
London : KoganPage, 2017.  
2017
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 2nd Floor  K1568 .B367 2017  8 WEEK LOAN  AVAILABLE
 BJL 2nd Floor  K1568 .B367 2017  8 WEEK LOAN  AVAILABLE
3
Mark
  Girlhood on Disney Channel : branding, celebrity, and femininity
Blue, Morgan Genevieve,
New York : Routledge, 2017. -Access this resource online
2017
EBOOKS
4
Mark
  Creating a sustainable brand : a guide to growing the sustainability top line
Campher, Henk, author.
London : Routledge, 2017. -Access this resource online
2017
EBOOKS
5
Mark
  Faked in China : nation branding, counterfeit culture, and globalization
Yang, Fan, 1977-
Bloomington, Indiana : Indiana University Press, [2016] -Access this resource online
2016
EBOOKS
6
Mark
  Redskins : insult and brand
King, C. Richard, 1968-
Lincoln : University of Nebraska Press, [2016] -Access this resource online
2016
EBOOKS
7
Mark
  Advertising & promotion.
Hackley, Christopher E.
London : SAGE Publications Ltd, 2015.  
2015
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 H1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 H1  8 WEEK LOAN  AVAILABLE
8
Mark
  The brand challenge : adapting branding to sectorial imperatives

London ; Philadelphia : Kogan Page, 2015. -Access this resource online
2015
EBOOKS
9
Mark
  Brand psychology : consumer perceptions, corporate reputations
Gabay, J. Jonathan.
London : KoganPage, 2015. -Access this resource online
2015
EBOOKS
10
Mark
  Campaigns that shook the world the evolution of public relations
Rogers, Danny, author.
London : KoganPage, 2015. -Access this resource online
2015
EBOOKS
11
Mark
  Paid attention : innovative advertising for a digital world
Yakob, Faris.
Philadelphia, PA : Kogan Page, 2015. -Access this resource online
2015
EBOOKS
12
Mark
  Origination : the geographies of brands and branding
Pike, Andy, 1968- author.
Chichester, West Sussex : Wiley Blackwell, 2015. -Access this resource online
2015
EBOOKS
13
Mark
  Branding for the public sector : creating, building and managing brands people will value
Temporal, Paul, author.
Chichester, West Sussex : Wiley, 2015. -Access this resource online
2015
EBOOKS
14
Mark
  Tweening the girl : the crystallization of the tween market
Coulter, Natalie, 1971-
New York : Peter Lang, 2014.  
2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HC 79 C6 C8  8 WEEK LOAN  AVAILABLE
15
Mark
  Religion as brands : new perspectives on the marketization of religion and spirituality

Farnham : Ashgate, [2014]  
2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HB 72 R3  8 WEEK LOAN  AVAILABLE
16
Mark
  Luxury brands in emerging markets

Basingstoke, England ; New York, New York : Palgrave Macmillan, 2014. -Access this resource online
2014
EBOOKS
17
Mark
  Real luxury : how luxury brands can create value for the long term
Pinkhasov, Misha.
Hampshire, England ; New York, New York : Palgrave Macmillan, 2014. -Access this resource online
2014
EBOOKS
18
Mark
  Project branding : using marketing to win the hearts and minds of stakeholders.
Taylor, Peter, 1957-
[Minnetonka, Minn. ] : RMC Publications, 2014.  
2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1255 T2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1255 T2  8 WEEK LOAN  AVAILABLE
19
Mark
  Brand management in emerging markets : theories and practices

Hershey, PA : Business Science Reference, [2014]  
2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415.15 B8  8 WEEK LOAN  AVAILABLE
20
Mark
  Brand and talent
Keohane, Kevin.
London : Kogan Page, [2014] -Access this resource online
2014
EBOOKS
21
Mark
  Brand media strategy : integrated communications planning in the digital era
Young, Antony, 1964-
New York, NY : Palgrave Macmillan, [2014] -Access this resource online
2014
EBOOKS
22
Mark
  The advertising effect : how to change behaviour
Ferrier, Adam, author.
South Melbourne, Victoria, Australia : Oxford University Press, 2014.  
2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5822 .F47 2014  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5822 .F47 2014  4 WEEK LOAN  AVAILABLE
23
Mark
  Digital branding : a complete step-by-step guide to strategy, tactics and measurement
Rowles, Daniel.
London : KoganPage, 2014.  
2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.1265 R8  4 WEEK LOAN  AVAILABLE
24
Mark
  Marketing and branding research

[Ardabil, Iran] : Ardabil Industrial Management Institute, 2014- -Access this resource online
2014-
EJOURNALS
25
Mark
  Patents, trade marks and design rights : groundless threats : a consultation paper.
Great Britain. Law Commission.
[Norwich] : The Stationery Office Ltd., c2013.  
c2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 2nd Floor  q K 1 L41 P9(212)  8 WEEK LOAN  AVAILABLE
26
Mark
  Lifestyle brands : a guide to aspirational marketing
Saviolo, Stefania.
Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013. -Access this resource online
2013
EBOOKS
27
Mark
  Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane, 1956-
Boston, [Mass.] ; London : Pearson, c2013.  
c2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 K2  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 69 B7 K2  4 WEEK LOAN  AVAILABLE
28
Mark
  Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina.
Hoboken, N.J. : Wiley, 2013.  
2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  q HD 69 B7 W5  4 WEEK LOAN  AVAILABLE
29
Mark
  Tribal marketing, tribal branding : an expert guide to the brand co-creation process
Richardson, Brendan, author.
New York : Palgrave Macmillan, 2013.  
2013
BOOK
30
Mark
  The professional's guide to business development : how to win business in the professional services
Newton, Stephen.
London : Kogan Page, c2013 . -Access this resource online
c2013
EBOOKS
31
Mark
  Tribal marketing, tribal branding : an expert guide to the brand co-creation process
Richardson, Brendan.
New York : Palgrave Macmillan, 2013. -Access this resource online
2013
EBOOKS
32
Mark
  Marketing semiotics : signs, strategies, and brand value
Oswald, Laura.
Oxford : Oxford University Press, 2012.  
2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.802 OSW  4 WEEK LOAN  AVAILABLE
33
Mark
  Meta-luxury : brands and the culture of excellence
Ricca, Manfredi.
New York : Palgrave Macmillan, 2012. -Access this resource online
2012
EBOOKS
34
Mark
  Brand aesthetics
Mazzalovo, Gerald.
Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012. -Access this resource online
2012
EBOOKS
35
Mark
  Unconscious branding : how neuroscience can empower (and inspire) marketing
Van Praet, Douglas.
Basingstoke : Palgrave Macmillan, 2012.  
2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 V2  4 WEEK LOAN  AVAILABLE
36
Mark
  Brandstorm : surviving and thriving in the consumer-led marketplace
Nickles, Elizabeth.
New York ; Basingstoke : Palgrave Macmillan, 2012.  
2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1255 N6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1255 N6  8 WEEK LOAN  AVAILABLE
37
Mark
  The luxury market in India : Maharajas to masses

Basingstoke : Palgrave Macmillan, 2012. -Access this resource online
2012
EBOOKS
38
Mark
  Strategic brand management : a European perspective
Keller, Kevin Lane, 1956-
Harlow ; New York : Financial Times/Prentice Hall, c2012.  
c2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K2  8 WEEK LOAN  AVAILABLE
39
Mark
  Fashion brands branding style from Armani to Zara
Tungate, Mark, 1967-
London : Kogan Page, 2012. -Access this resource online
2012
EBOOKS
40
Mark
  The new strategic brand management : advanced insights and strategic thinking
Kapferer, Jean-Noël.
London ; Philadelphia : Kogan Page, 2012. -Access this resource online
2012
EBOOKS
41
Mark
  The consumer mind : brand perception and the implication for marketers
Martinez, Pepe, 1960-
London : Kogan Page, 2012. -Access this resource online
2012
EBOOKS
42
Mark
  Buying Into Brand Marketing: Shaping Your Perceptions

Chicago, IL : Learning Seed, 2012. -Access this resource online
2012
VIDEO STREAM
43
Mark
  Retail marketing and branding : a definitive guide to maximizing ROI
Perrey, Jesko.
Chichester, West Sussex : Wiley, c2011.  
c2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1255 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1255 P4  8 WEEK LOAN  AVAILABLE
44
Mark
  The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends,
Metz, Adam.
New York : McGraw-Hill Professional, 2011.  
2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 M5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.5 M5  8 WEEK LOAN  AVAILABLE
45
Mark
  We first : how brands and consumers use social media to build a better world
Mainwaring, Simon.
New York ; Basingstoke : Palgrave Macmillan, 2011.  
2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 60 M2  8 WEEK LOAN  AVAILABLE
46
Mark
  Creating powerful brands.
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann, 2011.  
2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.827 CHE  4 WEEK LOAN  AVAILABLE
47
Mark
  Creating powerful brands.
De Chernatony, L. (Leslie)
Oxford : Butterworth-Heinemann, 2011. -Access this resource online
2011
EBOOKS
48
Mark
  Corporate reputation : managing opportunities and threats

Farnham : Gower, 2011. -Access this resource online
2011
EBOOKS
49
Mark
  Marketing communications : a brand narrative approach
Dahlén, Micael.
Chichester : Wiley, c2010.  
c2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.123 D1  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.123 D1  4 WEEK LOAN  AVAILABLE
50
Mark
  Competitive success : how branding adds value.
Davis, John, 1960 February 17-
Chichester : Wiley, 2010.  
2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
Save marked records Save all on page
Locate in results
Result Page