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Author McKay, Jenny.
Title The Magazines Handbook.
Publisher Milton : Taylor & Francis Group, 2018.
Copyright date ©2018.
Edition 4th ed.



Descript 1 online resource (371 pages)
Content text txt
Media computer c
Carrier online resource cr
Edition 4th ed.
Contents The Magazines Handbook- Front Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Contents -- List of contributors -- Acknowledgements -- Chapter 1: Introduction -- WHY ARE MAGAZINES SO POPULAR? -- WHO SHOULD READ THIS BOOK? -- MAGAZINE OR NEWSPAPER JOURNALISM? -- WHAT EXACTLY IS A MAGAZINE? -- LOOKING AHEAD -- SCOPE OF THIS BOOK -- RECOMMENDED READING -- Chapter 2: Training for magazine journalism -- QUALIFICATIONS -- JOURNALISM IN UNIVERSITIES -- ACCREDITATION -- ON-THE-JOB TRAINING -- COSTS -- PREPARATION FOR FINDING WORK -- WORK EXPERIENCE AND INTERNSHIPS -- CONTACTS -- NOTES -- RECOMMENDED WEBSITES -- Chapter 3: Jobs and careers in magazine journalism -- CONSUMER MAGAZINES -- CAREER PATTERNS -- WHO DOES WHAT? -- FASHION AND BEAUTY -- TRAVEL -- OTHER ROLES -- NEWS -- OTHER MAGAZINE PUBLISHING SECTORS -- MONEY -- THE INDEPENDENT SECTOR -- AND IF ALL ELSE FAILS . . . -- NOTE -- RECOMMENDED READING -- Chapter 4: Freelance journalism -- STARTING OUT -- THE COMMISSIONING EDITOR -- PERSONAL SAFETY AND INSURANCE -- MAKING A LIVING -- FREELANCING ON THE SIDE -- FREELANCE BY NECESSITY -- CASUAL SUBBING -- ORGANISING YOUR WORK -- PITCHING IDEAS -- CHOOSING YOUR SUBJECT -- PRESENTING YOUR IDEA -- THE BRIEFING STAGE -- SENDING IN COPY -- ACCEPTANCE -- UNSOLICITED COPY -- CONCLUSION -- NOTES -- RECOMMENDED READING -- Chapter 5: Ideas and information -- WHERE DO IDEAS COME FROM? -- THE DIARY -- OTHER PEOPLE -- CONTACTS -- OTHER JOURNALISTS AND MEDIA -- YOUR PUBLICATION -- MARKET RESEARCH -- ADVERTS -- CURIOSITY -- ESTABLISHED SOURCES OF INFORMATION -- PRESS OFFICERS AND PRESS RELEASES -- RESEARCH -- DIGITAL SOURCES -- STYLING FOR PHOTOGRAPHY -- CONSTRAINTS ON RESEARCH -- SECRECY -- PRIVACY -- TURNING IDEAS INTO STORIES -- THE COMMISSIONING PROCESS -- RECOMMENDED READING -- Chapter 6: Writing: where to start -- VARIETY OF STYLES.
WHICH STYLE TO USE -- INDIVIDUAL MAGAZINE STYLES -- LEARNING TO WRITE -- GENERAL WRITING SKILLS -- SPELLING -- PUNCTUATION -- JARGON -- JOURNALISM STYLE -- RETAINING THE HUMAN INTEREST -- AVOIDING LOOSE ENDS -- ORWELL'S SIX RULES -- CLICHÉS -- EUPHEMISMS -- POLITICAL CORRECTNESS -- NOTE -- RECOMMENDED READING -- Chapter 7: News writing -- NEWS IN MAGAZINES -- LENGTH -- STORY STRUCTURE -- FACTS ARE SACRED . . . OR ARE THEY? -- QUOTATIONS -- PRESENTING THE QUOTES -- OTHER WAYS OF WRITING NEWS -- WHAT IS NEWS? -- RECOMMENDED READING -- Chapter 8: Features writing -- WHAT ARE FEATURES? -- CONSUMER MAGAZINES -- FICTION -- LISTINGS -- LISTICLES -- REVIEWS -- PERSONAL COLUMNS -- THE JOURNALISTIC FEATURE -- NEWS BACKGROUNDER -- THE INTERVIEW OR PROFILE -- THE COMPOSITE INTERVIEW -- HUMAN-INTEREST STORIES -- THE TRIUMPH-OVER-TRAGEDY PIECE -- ESSAYS -- ADVICE -- REPORTAGE -- THE NEW JOURNALISM -- IN SEARCH OF EMOTIONAL REALITY -- PUTTING A FEATURE TOGETHER -- NOTES -- RECOMMENDED READING -- Chapter 9: Interviews 1: chasing the quotes -- A PROCESS AND A PRODUCT -- THE ART OF EXTRACTION -- PERSONAL ATTRIBUTES -- FINDING THE INTERVIEWEE -- INTERVIEWING BY PHONE -- MAKING NOTES -- INTERVIEWING BY EMAIL -- INTERVIEWING IN PERSON -- VOX POPS -- RESEARCH -- WHAT TO ASK -- OFF-THE-RECORD BRIEFING -- CAN YOU WRITE IT UP ANYWAY? -- RECOMMENDED READING -- Chapter 10: Interviews 2: chasing the stars -- WHY CELEBRITIES ARE HARD TO AVOID -- WHAT THE EDITORS WANT -- WHAT THE READERS WANT -- WHAT THE JOURNALISTS WANT -- ORIGINS OF THE CELEBRITY INTERVIEW -- PRACTICALITIES -- WHERE DO CELEBRITIES COME FROM? -- VENUE -- RULES OF ENGAGEMENT -- THE IMPORTANCE OF RESEARCH -- ASKING THE QUESTIONS -- POWER GAMES -- THE AWKWARD QUESTION -- IS ANYTHING OFF-LIMITS? -- WHAT TO ASK THE STAR -- WRITING UP THE MATERIAL -- REFLECTION -- TRANSCRIPTION -- WRITING THE COPY.
SHOULD THE WRITER BE IN THE STORY? -- INAPPROPRIATE DETAIL -- HOW TO SHAPE THE MATERIAL -- CHECKING THE FACTS -- COPY APPROVAL -- CELEBRITY INTERVIEWS AS BRAND MANAGEMENT -- RECOMMENDED READING -- Chapter 11: Subediting and production -- MONITORING STANDARDS -- THE ROLE OF THE SUBEDITOR -- WHAT SUBEDITORS DO -- TYPE MATTERS -- COMPUTERS AS TOOLS -- LIAISON WITH THE ART DEPARTMENT -- SUBBING STEP BY STEP -- COPY-EDITING -- HOUSE STYLE -- WHY HAVE A HOUSE STYLE? -- ACCURACY -- THE AMERICAN TRADITION -- THE UK APPROACH -- HELP WITH CHECKING THE FACTS -- STANDARDS OF ACCURACY VARY -- COPY PREPARATION -- COPY PRESENTATION -- HEADLINES -- VERBAL SIGNPOSTS -- STANDFIRSTS -- CAPTIONS -- CROSSHEADS -- PULL-QUOTES -- DROPPED CAPITALS -- SIDEBARS AND BOXES -- WIDOWS -- END SYMBOLS AND PAGE TURNS -- PROOFS -- CONTINUITY -- COVERS -- COPY FLOW -- LAST-MINUTE HITCHES -- OVER TO THE PRINTER -- PRODUCTION PROCESSES -- NOTE -- RECOMMENDED READING -- Chapter 12: Magazines in the digital world -- A BRIEF HISTORY OF MAGAZINES IN THE DIGITAL WORLD -- THE PURELY DIGITAL MAGAZINE (I-MAG) -- DIGITAL ENHANCEMENTS -- THE MAGAZINE-LIKE COMMUNITY -- PUBLISHING PLATFORMS FOR ALL -- THE ESSENTIAL SKILLS OF DIGITAL MAGAZINE JOURNALISM -- ONLINE SEARCH SKILLS -- THE FUTURE FOR MAGAZINES IN THE DIGITAL WORLD -- NOTES -- RECOMMENDED READING -- Chapter 13: Magazine design -- WHY MAGAZINE JOURNALISTS NEED TO KNOW ABOUT DESIGN -- WHAT IS GOOD DESIGN? -- WHAT IS 'DESIGN'? -- VISUAL LITERACY -- COVERS -- LOOKING FOR THE READER -- PAPER QUALITY -- PAPER SIZE -- THE GRID -- TYPE -- LAYOUT -- COLOUR -- CONCLUSIONS -- NOTES -- RECOMMENDED READING -- Chapter 14: Magazine illustration and picture editing -- PHOTOGRAPHY OR ARTWORK? WHO DECIDES? -- PHOTOGRAPHS OR ILLUSTRATIONS? -- THE PROCESS OF PICTURE EDITING -- COMMISSIONING ILLUSTRATIVE MATERIAL -- SELECTING THE RIGHT PICTURES.
NON-TECHNICAL FACTORS IN PICTURE SELECTION -- OTHER FACTORS -- CONCLUSION -- RECOMMENDED READING -- Chapter 15: The business of magazine publishing -- CONSUMER PUBLICATIONS -- BUSINESS-TO-BUSINESS PUBLICATIONS -- RANGE OF TRADE PUBLICATIONS -- CIRCULATION AND READERSHIP -- PENETRATION -- CONTRACT OR CUSTOMER PUBLISHING -- IN-HOUSE JOURNALS -- THE ALTERNATIVE AND INDEPENDENT PRESS -- NEWSPAPER SUPPLEMENTS -- THE COMMERCE OF PUBLISHING -- REVENUE -- IDENTIFYING THE READER -- DISTRIBUTION -- PROMOTIONS AND COVER MOUNTS -- PRIZES -- BRAND EXTENSION -- PROMOTION -- ADVERTISING -- DELIVERING THE READER -- KEEPING A DISTANCE -- CONFLICTS OF INTEREST -- EDITORIAL MENTIONS -- BETRAYING THE TRUST OF READERS -- MEETING THE DEMANDS OF ADVERTISERS -- ENCOURAGING CONSUMPTION -- ADVERTORIALS -- AD-GET FEATURES -- MATTERS OF TASTE -- THE APPEAL OF ADVERTISING -- NOTES -- RECOMMENDED READING -- Chapter 16: The magazine industry -- CHANGES IN THE MARKET -- SECRETS OF SUCCESS -- THE FUTURE -- BRAND EXTENSION -- THE INTERNATIONAL DIMENSION -- CONCLUSION -- NOTES -- RECOMMENDED READING -- Chapter 17: Issues of conduct -- COMPROMISING POSITIONS -- PRETENCE -- CHILDREN -- CODES OF CONDUCT -- JOURNALISTS AS MORAL ARBITERS -- PRIVACY -- HYPOCRISY -- NEWS VALUES -- SPECIALIST REPORTING -- FREEBIES -- FASHION JOURNALISM -- CONCLUSIONS -- NOTES -- RECOMMENDED READING -- Chapter 18: The magazine journalist and the law -- LIBEL -- MISTAKE NO DEFENCE -- INFERENCES AND INNUENDOES -- 'REFERRING' TO THE CLAIMANT -- PUBLICATION -- LIBEL DEFENCES -- PRIVACY -- COPYRIGHT -- BREACH OF CONFIDENCE -- THE COURTS -- THE DIFFERENCE BETWEEN CIVIL AND CRIMINAL LAW -- THE CRIMINAL COURTS IN ENGLAND AND WALES -- CIVIL COURTS IN ENGLAND AND WALES -- CONTEMPT OF COURT -- DEFENCE FOR GENERAL FEATURES -- ANONYMITY ISSUES -- CHILDREN -- SEXUAL OFFENCE VICTIMS -- OTHER ANONYMITY ISSUES -- POSTPONEMENT.
JOURNALISTS' SOURCES -- GATHERING OF INFORMATION -- OFFICIAL SECRETS -- ETHICS AND GOOD PRACTICE -- RECOMMENDED READING -- Glossary -- Bibliography -- Index.
ISBN 9781351616898 (electronic bk.)
Click on the terms below to find similar items in the catalogue
Author McKay, Jenny.
Series Media Practice Ser.
Media Practice Ser.
Subject English periodicals-Handbooks, manuals, etc.
Periodicals-Publishing-Great Britain-Handbooks, manuals, etc.
Journalism-Vocational guidance-Great Britain-Handbooks, manuals, etc.
Descript 1 online resource (371 pages)
Content text txt
Media computer c
Carrier online resource cr
Edition 4th ed.
Contents The Magazines Handbook- Front Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Contents -- List of contributors -- Acknowledgements -- Chapter 1: Introduction -- WHY ARE MAGAZINES SO POPULAR? -- WHO SHOULD READ THIS BOOK? -- MAGAZINE OR NEWSPAPER JOURNALISM? -- WHAT EXACTLY IS A MAGAZINE? -- LOOKING AHEAD -- SCOPE OF THIS BOOK -- RECOMMENDED READING -- Chapter 2: Training for magazine journalism -- QUALIFICATIONS -- JOURNALISM IN UNIVERSITIES -- ACCREDITATION -- ON-THE-JOB TRAINING -- COSTS -- PREPARATION FOR FINDING WORK -- WORK EXPERIENCE AND INTERNSHIPS -- CONTACTS -- NOTES -- RECOMMENDED WEBSITES -- Chapter 3: Jobs and careers in magazine journalism -- CONSUMER MAGAZINES -- CAREER PATTERNS -- WHO DOES WHAT? -- FASHION AND BEAUTY -- TRAVEL -- OTHER ROLES -- NEWS -- OTHER MAGAZINE PUBLISHING SECTORS -- MONEY -- THE INDEPENDENT SECTOR -- AND IF ALL ELSE FAILS . . . -- NOTE -- RECOMMENDED READING -- Chapter 4: Freelance journalism -- STARTING OUT -- THE COMMISSIONING EDITOR -- PERSONAL SAFETY AND INSURANCE -- MAKING A LIVING -- FREELANCING ON THE SIDE -- FREELANCE BY NECESSITY -- CASUAL SUBBING -- ORGANISING YOUR WORK -- PITCHING IDEAS -- CHOOSING YOUR SUBJECT -- PRESENTING YOUR IDEA -- THE BRIEFING STAGE -- SENDING IN COPY -- ACCEPTANCE -- UNSOLICITED COPY -- CONCLUSION -- NOTES -- RECOMMENDED READING -- Chapter 5: Ideas and information -- WHERE DO IDEAS COME FROM? -- THE DIARY -- OTHER PEOPLE -- CONTACTS -- OTHER JOURNALISTS AND MEDIA -- YOUR PUBLICATION -- MARKET RESEARCH -- ADVERTS -- CURIOSITY -- ESTABLISHED SOURCES OF INFORMATION -- PRESS OFFICERS AND PRESS RELEASES -- RESEARCH -- DIGITAL SOURCES -- STYLING FOR PHOTOGRAPHY -- CONSTRAINTS ON RESEARCH -- SECRECY -- PRIVACY -- TURNING IDEAS INTO STORIES -- THE COMMISSIONING PROCESS -- RECOMMENDED READING -- Chapter 6: Writing: where to start -- VARIETY OF STYLES.
WHICH STYLE TO USE -- INDIVIDUAL MAGAZINE STYLES -- LEARNING TO WRITE -- GENERAL WRITING SKILLS -- SPELLING -- PUNCTUATION -- JARGON -- JOURNALISM STYLE -- RETAINING THE HUMAN INTEREST -- AVOIDING LOOSE ENDS -- ORWELL'S SIX RULES -- CLICHÉS -- EUPHEMISMS -- POLITICAL CORRECTNESS -- NOTE -- RECOMMENDED READING -- Chapter 7: News writing -- NEWS IN MAGAZINES -- LENGTH -- STORY STRUCTURE -- FACTS ARE SACRED . . . OR ARE THEY? -- QUOTATIONS -- PRESENTING THE QUOTES -- OTHER WAYS OF WRITING NEWS -- WHAT IS NEWS? -- RECOMMENDED READING -- Chapter 8: Features writing -- WHAT ARE FEATURES? -- CONSUMER MAGAZINES -- FICTION -- LISTINGS -- LISTICLES -- REVIEWS -- PERSONAL COLUMNS -- THE JOURNALISTIC FEATURE -- NEWS BACKGROUNDER -- THE INTERVIEW OR PROFILE -- THE COMPOSITE INTERVIEW -- HUMAN-INTEREST STORIES -- THE TRIUMPH-OVER-TRAGEDY PIECE -- ESSAYS -- ADVICE -- REPORTAGE -- THE NEW JOURNALISM -- IN SEARCH OF EMOTIONAL REALITY -- PUTTING A FEATURE TOGETHER -- NOTES -- RECOMMENDED READING -- Chapter 9: Interviews 1: chasing the quotes -- A PROCESS AND A PRODUCT -- THE ART OF EXTRACTION -- PERSONAL ATTRIBUTES -- FINDING THE INTERVIEWEE -- INTERVIEWING BY PHONE -- MAKING NOTES -- INTERVIEWING BY EMAIL -- INTERVIEWING IN PERSON -- VOX POPS -- RESEARCH -- WHAT TO ASK -- OFF-THE-RECORD BRIEFING -- CAN YOU WRITE IT UP ANYWAY? -- RECOMMENDED READING -- Chapter 10: Interviews 2: chasing the stars -- WHY CELEBRITIES ARE HARD TO AVOID -- WHAT THE EDITORS WANT -- WHAT THE READERS WANT -- WHAT THE JOURNALISTS WANT -- ORIGINS OF THE CELEBRITY INTERVIEW -- PRACTICALITIES -- WHERE DO CELEBRITIES COME FROM? -- VENUE -- RULES OF ENGAGEMENT -- THE IMPORTANCE OF RESEARCH -- ASKING THE QUESTIONS -- POWER GAMES -- THE AWKWARD QUESTION -- IS ANYTHING OFF-LIMITS? -- WHAT TO ASK THE STAR -- WRITING UP THE MATERIAL -- REFLECTION -- TRANSCRIPTION -- WRITING THE COPY.
SHOULD THE WRITER BE IN THE STORY? -- INAPPROPRIATE DETAIL -- HOW TO SHAPE THE MATERIAL -- CHECKING THE FACTS -- COPY APPROVAL -- CELEBRITY INTERVIEWS AS BRAND MANAGEMENT -- RECOMMENDED READING -- Chapter 11: Subediting and production -- MONITORING STANDARDS -- THE ROLE OF THE SUBEDITOR -- WHAT SUBEDITORS DO -- TYPE MATTERS -- COMPUTERS AS TOOLS -- LIAISON WITH THE ART DEPARTMENT -- SUBBING STEP BY STEP -- COPY-EDITING -- HOUSE STYLE -- WHY HAVE A HOUSE STYLE? -- ACCURACY -- THE AMERICAN TRADITION -- THE UK APPROACH -- HELP WITH CHECKING THE FACTS -- STANDARDS OF ACCURACY VARY -- COPY PREPARATION -- COPY PRESENTATION -- HEADLINES -- VERBAL SIGNPOSTS -- STANDFIRSTS -- CAPTIONS -- CROSSHEADS -- PULL-QUOTES -- DROPPED CAPITALS -- SIDEBARS AND BOXES -- WIDOWS -- END SYMBOLS AND PAGE TURNS -- PROOFS -- CONTINUITY -- COVERS -- COPY FLOW -- LAST-MINUTE HITCHES -- OVER TO THE PRINTER -- PRODUCTION PROCESSES -- NOTE -- RECOMMENDED READING -- Chapter 12: Magazines in the digital world -- A BRIEF HISTORY OF MAGAZINES IN THE DIGITAL WORLD -- THE PURELY DIGITAL MAGAZINE (I-MAG) -- DIGITAL ENHANCEMENTS -- THE MAGAZINE-LIKE COMMUNITY -- PUBLISHING PLATFORMS FOR ALL -- THE ESSENTIAL SKILLS OF DIGITAL MAGAZINE JOURNALISM -- ONLINE SEARCH SKILLS -- THE FUTURE FOR MAGAZINES IN THE DIGITAL WORLD -- NOTES -- RECOMMENDED READING -- Chapter 13: Magazine design -- WHY MAGAZINE JOURNALISTS NEED TO KNOW ABOUT DESIGN -- WHAT IS GOOD DESIGN? -- WHAT IS 'DESIGN'? -- VISUAL LITERACY -- COVERS -- LOOKING FOR THE READER -- PAPER QUALITY -- PAPER SIZE -- THE GRID -- TYPE -- LAYOUT -- COLOUR -- CONCLUSIONS -- NOTES -- RECOMMENDED READING -- Chapter 14: Magazine illustration and picture editing -- PHOTOGRAPHY OR ARTWORK? WHO DECIDES? -- PHOTOGRAPHS OR ILLUSTRATIONS? -- THE PROCESS OF PICTURE EDITING -- COMMISSIONING ILLUSTRATIVE MATERIAL -- SELECTING THE RIGHT PICTURES.
NON-TECHNICAL FACTORS IN PICTURE SELECTION -- OTHER FACTORS -- CONCLUSION -- RECOMMENDED READING -- Chapter 15: The business of magazine publishing -- CONSUMER PUBLICATIONS -- BUSINESS-TO-BUSINESS PUBLICATIONS -- RANGE OF TRADE PUBLICATIONS -- CIRCULATION AND READERSHIP -- PENETRATION -- CONTRACT OR CUSTOMER PUBLISHING -- IN-HOUSE JOURNALS -- THE ALTERNATIVE AND INDEPENDENT PRESS -- NEWSPAPER SUPPLEMENTS -- THE COMMERCE OF PUBLISHING -- REVENUE -- IDENTIFYING THE READER -- DISTRIBUTION -- PROMOTIONS AND COVER MOUNTS -- PRIZES -- BRAND EXTENSION -- PROMOTION -- ADVERTISING -- DELIVERING THE READER -- KEEPING A DISTANCE -- CONFLICTS OF INTEREST -- EDITORIAL MENTIONS -- BETRAYING THE TRUST OF READERS -- MEETING THE DEMANDS OF ADVERTISERS -- ENCOURAGING CONSUMPTION -- ADVERTORIALS -- AD-GET FEATURES -- MATTERS OF TASTE -- THE APPEAL OF ADVERTISING -- NOTES -- RECOMMENDED READING -- Chapter 16: The magazine industry -- CHANGES IN THE MARKET -- SECRETS OF SUCCESS -- THE FUTURE -- BRAND EXTENSION -- THE INTERNATIONAL DIMENSION -- CONCLUSION -- NOTES -- RECOMMENDED READING -- Chapter 17: Issues of conduct -- COMPROMISING POSITIONS -- PRETENCE -- CHILDREN -- CODES OF CONDUCT -- JOURNALISTS AS MORAL ARBITERS -- PRIVACY -- HYPOCRISY -- NEWS VALUES -- SPECIALIST REPORTING -- FREEBIES -- FASHION JOURNALISM -- CONCLUSIONS -- NOTES -- RECOMMENDED READING -- Chapter 18: The magazine journalist and the law -- LIBEL -- MISTAKE NO DEFENCE -- INFERENCES AND INNUENDOES -- 'REFERRING' TO THE CLAIMANT -- PUBLICATION -- LIBEL DEFENCES -- PRIVACY -- COPYRIGHT -- BREACH OF CONFIDENCE -- THE COURTS -- THE DIFFERENCE BETWEEN CIVIL AND CRIMINAL LAW -- THE CRIMINAL COURTS IN ENGLAND AND WALES -- CIVIL COURTS IN ENGLAND AND WALES -- CONTEMPT OF COURT -- DEFENCE FOR GENERAL FEATURES -- ANONYMITY ISSUES -- CHILDREN -- SEXUAL OFFENCE VICTIMS -- OTHER ANONYMITY ISSUES -- POSTPONEMENT.
JOURNALISTS' SOURCES -- GATHERING OF INFORMATION -- OFFICIAL SECRETS -- ETHICS AND GOOD PRACTICE -- RECOMMENDED READING -- Glossary -- Bibliography -- Index.
ISBN 9781351616898 (electronic bk.)
Author McKay, Jenny.
Series Media Practice Ser.
Media Practice Ser.
Subject English periodicals-Handbooks, manuals, etc.
Periodicals-Publishing-Great Britain-Handbooks, manuals, etc.
Journalism-Vocational guidance-Great Britain-Handbooks, manuals, etc.

Subject English periodicals-Handbooks, manuals, etc.
Periodicals-Publishing-Great Britain-Handbooks, manuals, etc.
Journalism-Vocational guidance-Great Britain-Handbooks, manuals, etc.
Descript 1 online resource (371 pages)
Content text txt
Media computer c
Carrier online resource cr
Contents The Magazines Handbook- Front Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Contents -- List of contributors -- Acknowledgements -- Chapter 1: Introduction -- WHY ARE MAGAZINES SO POPULAR? -- WHO SHOULD READ THIS BOOK? -- MAGAZINE OR NEWSPAPER JOURNALISM? -- WHAT EXACTLY IS A MAGAZINE? -- LOOKING AHEAD -- SCOPE OF THIS BOOK -- RECOMMENDED READING -- Chapter 2: Training for magazine journalism -- QUALIFICATIONS -- JOURNALISM IN UNIVERSITIES -- ACCREDITATION -- ON-THE-JOB TRAINING -- COSTS -- PREPARATION FOR FINDING WORK -- WORK EXPERIENCE AND INTERNSHIPS -- CONTACTS -- NOTES -- RECOMMENDED WEBSITES -- Chapter 3: Jobs and careers in magazine journalism -- CONSUMER MAGAZINES -- CAREER PATTERNS -- WHO DOES WHAT? -- FASHION AND BEAUTY -- TRAVEL -- OTHER ROLES -- NEWS -- OTHER MAGAZINE PUBLISHING SECTORS -- MONEY -- THE INDEPENDENT SECTOR -- AND IF ALL ELSE FAILS . . . -- NOTE -- RECOMMENDED READING -- Chapter 4: Freelance journalism -- STARTING OUT -- THE COMMISSIONING EDITOR -- PERSONAL SAFETY AND INSURANCE -- MAKING A LIVING -- FREELANCING ON THE SIDE -- FREELANCE BY NECESSITY -- CASUAL SUBBING -- ORGANISING YOUR WORK -- PITCHING IDEAS -- CHOOSING YOUR SUBJECT -- PRESENTING YOUR IDEA -- THE BRIEFING STAGE -- SENDING IN COPY -- ACCEPTANCE -- UNSOLICITED COPY -- CONCLUSION -- NOTES -- RECOMMENDED READING -- Chapter 5: Ideas and information -- WHERE DO IDEAS COME FROM? -- THE DIARY -- OTHER PEOPLE -- CONTACTS -- OTHER JOURNALISTS AND MEDIA -- YOUR PUBLICATION -- MARKET RESEARCH -- ADVERTS -- CURIOSITY -- ESTABLISHED SOURCES OF INFORMATION -- PRESS OFFICERS AND PRESS RELEASES -- RESEARCH -- DIGITAL SOURCES -- STYLING FOR PHOTOGRAPHY -- CONSTRAINTS ON RESEARCH -- SECRECY -- PRIVACY -- TURNING IDEAS INTO STORIES -- THE COMMISSIONING PROCESS -- RECOMMENDED READING -- Chapter 6: Writing: where to start -- VARIETY OF STYLES.
WHICH STYLE TO USE -- INDIVIDUAL MAGAZINE STYLES -- LEARNING TO WRITE -- GENERAL WRITING SKILLS -- SPELLING -- PUNCTUATION -- JARGON -- JOURNALISM STYLE -- RETAINING THE HUMAN INTEREST -- AVOIDING LOOSE ENDS -- ORWELL'S SIX RULES -- CLICHÉS -- EUPHEMISMS -- POLITICAL CORRECTNESS -- NOTE -- RECOMMENDED READING -- Chapter 7: News writing -- NEWS IN MAGAZINES -- LENGTH -- STORY STRUCTURE -- FACTS ARE SACRED . . . OR ARE THEY? -- QUOTATIONS -- PRESENTING THE QUOTES -- OTHER WAYS OF WRITING NEWS -- WHAT IS NEWS? -- RECOMMENDED READING -- Chapter 8: Features writing -- WHAT ARE FEATURES? -- CONSUMER MAGAZINES -- FICTION -- LISTINGS -- LISTICLES -- REVIEWS -- PERSONAL COLUMNS -- THE JOURNALISTIC FEATURE -- NEWS BACKGROUNDER -- THE INTERVIEW OR PROFILE -- THE COMPOSITE INTERVIEW -- HUMAN-INTEREST STORIES -- THE TRIUMPH-OVER-TRAGEDY PIECE -- ESSAYS -- ADVICE -- REPORTAGE -- THE NEW JOURNALISM -- IN SEARCH OF EMOTIONAL REALITY -- PUTTING A FEATURE TOGETHER -- NOTES -- RECOMMENDED READING -- Chapter 9: Interviews 1: chasing the quotes -- A PROCESS AND A PRODUCT -- THE ART OF EXTRACTION -- PERSONAL ATTRIBUTES -- FINDING THE INTERVIEWEE -- INTERVIEWING BY PHONE -- MAKING NOTES -- INTERVIEWING BY EMAIL -- INTERVIEWING IN PERSON -- VOX POPS -- RESEARCH -- WHAT TO ASK -- OFF-THE-RECORD BRIEFING -- CAN YOU WRITE IT UP ANYWAY? -- RECOMMENDED READING -- Chapter 10: Interviews 2: chasing the stars -- WHY CELEBRITIES ARE HARD TO AVOID -- WHAT THE EDITORS WANT -- WHAT THE READERS WANT -- WHAT THE JOURNALISTS WANT -- ORIGINS OF THE CELEBRITY INTERVIEW -- PRACTICALITIES -- WHERE DO CELEBRITIES COME FROM? -- VENUE -- RULES OF ENGAGEMENT -- THE IMPORTANCE OF RESEARCH -- ASKING THE QUESTIONS -- POWER GAMES -- THE AWKWARD QUESTION -- IS ANYTHING OFF-LIMITS? -- WHAT TO ASK THE STAR -- WRITING UP THE MATERIAL -- REFLECTION -- TRANSCRIPTION -- WRITING THE COPY.
SHOULD THE WRITER BE IN THE STORY? -- INAPPROPRIATE DETAIL -- HOW TO SHAPE THE MATERIAL -- CHECKING THE FACTS -- COPY APPROVAL -- CELEBRITY INTERVIEWS AS BRAND MANAGEMENT -- RECOMMENDED READING -- Chapter 11: Subediting and production -- MONITORING STANDARDS -- THE ROLE OF THE SUBEDITOR -- WHAT SUBEDITORS DO -- TYPE MATTERS -- COMPUTERS AS TOOLS -- LIAISON WITH THE ART DEPARTMENT -- SUBBING STEP BY STEP -- COPY-EDITING -- HOUSE STYLE -- WHY HAVE A HOUSE STYLE? -- ACCURACY -- THE AMERICAN TRADITION -- THE UK APPROACH -- HELP WITH CHECKING THE FACTS -- STANDARDS OF ACCURACY VARY -- COPY PREPARATION -- COPY PRESENTATION -- HEADLINES -- VERBAL SIGNPOSTS -- STANDFIRSTS -- CAPTIONS -- CROSSHEADS -- PULL-QUOTES -- DROPPED CAPITALS -- SIDEBARS AND BOXES -- WIDOWS -- END SYMBOLS AND PAGE TURNS -- PROOFS -- CONTINUITY -- COVERS -- COPY FLOW -- LAST-MINUTE HITCHES -- OVER TO THE PRINTER -- PRODUCTION PROCESSES -- NOTE -- RECOMMENDED READING -- Chapter 12: Magazines in the digital world -- A BRIEF HISTORY OF MAGAZINES IN THE DIGITAL WORLD -- THE PURELY DIGITAL MAGAZINE (I-MAG) -- DIGITAL ENHANCEMENTS -- THE MAGAZINE-LIKE COMMUNITY -- PUBLISHING PLATFORMS FOR ALL -- THE ESSENTIAL SKILLS OF DIGITAL MAGAZINE JOURNALISM -- ONLINE SEARCH SKILLS -- THE FUTURE FOR MAGAZINES IN THE DIGITAL WORLD -- NOTES -- RECOMMENDED READING -- Chapter 13: Magazine design -- WHY MAGAZINE JOURNALISTS NEED TO KNOW ABOUT DESIGN -- WHAT IS GOOD DESIGN? -- WHAT IS 'DESIGN'? -- VISUAL LITERACY -- COVERS -- LOOKING FOR THE READER -- PAPER QUALITY -- PAPER SIZE -- THE GRID -- TYPE -- LAYOUT -- COLOUR -- CONCLUSIONS -- NOTES -- RECOMMENDED READING -- Chapter 14: Magazine illustration and picture editing -- PHOTOGRAPHY OR ARTWORK? WHO DECIDES? -- PHOTOGRAPHS OR ILLUSTRATIONS? -- THE PROCESS OF PICTURE EDITING -- COMMISSIONING ILLUSTRATIVE MATERIAL -- SELECTING THE RIGHT PICTURES.
NON-TECHNICAL FACTORS IN PICTURE SELECTION -- OTHER FACTORS -- CONCLUSION -- RECOMMENDED READING -- Chapter 15: The business of magazine publishing -- CONSUMER PUBLICATIONS -- BUSINESS-TO-BUSINESS PUBLICATIONS -- RANGE OF TRADE PUBLICATIONS -- CIRCULATION AND READERSHIP -- PENETRATION -- CONTRACT OR CUSTOMER PUBLISHING -- IN-HOUSE JOURNALS -- THE ALTERNATIVE AND INDEPENDENT PRESS -- NEWSPAPER SUPPLEMENTS -- THE COMMERCE OF PUBLISHING -- REVENUE -- IDENTIFYING THE READER -- DISTRIBUTION -- PROMOTIONS AND COVER MOUNTS -- PRIZES -- BRAND EXTENSION -- PROMOTION -- ADVERTISING -- DELIVERING THE READER -- KEEPING A DISTANCE -- CONFLICTS OF INTEREST -- EDITORIAL MENTIONS -- BETRAYING THE TRUST OF READERS -- MEETING THE DEMANDS OF ADVERTISERS -- ENCOURAGING CONSUMPTION -- ADVERTORIALS -- AD-GET FEATURES -- MATTERS OF TASTE -- THE APPEAL OF ADVERTISING -- NOTES -- RECOMMENDED READING -- Chapter 16: The magazine industry -- CHANGES IN THE MARKET -- SECRETS OF SUCCESS -- THE FUTURE -- BRAND EXTENSION -- THE INTERNATIONAL DIMENSION -- CONCLUSION -- NOTES -- RECOMMENDED READING -- Chapter 17: Issues of conduct -- COMPROMISING POSITIONS -- PRETENCE -- CHILDREN -- CODES OF CONDUCT -- JOURNALISTS AS MORAL ARBITERS -- PRIVACY -- HYPOCRISY -- NEWS VALUES -- SPECIALIST REPORTING -- FREEBIES -- FASHION JOURNALISM -- CONCLUSIONS -- NOTES -- RECOMMENDED READING -- Chapter 18: The magazine journalist and the law -- LIBEL -- MISTAKE NO DEFENCE -- INFERENCES AND INNUENDOES -- 'REFERRING' TO THE CLAIMANT -- PUBLICATION -- LIBEL DEFENCES -- PRIVACY -- COPYRIGHT -- BREACH OF CONFIDENCE -- THE COURTS -- THE DIFFERENCE BETWEEN CIVIL AND CRIMINAL LAW -- THE CRIMINAL COURTS IN ENGLAND AND WALES -- CIVIL COURTS IN ENGLAND AND WALES -- CONTEMPT OF COURT -- DEFENCE FOR GENERAL FEATURES -- ANONYMITY ISSUES -- CHILDREN -- SEXUAL OFFENCE VICTIMS -- OTHER ANONYMITY ISSUES -- POSTPONEMENT.
JOURNALISTS' SOURCES -- GATHERING OF INFORMATION -- OFFICIAL SECRETS -- ETHICS AND GOOD PRACTICE -- RECOMMENDED READING -- Glossary -- Bibliography -- Index.
ISBN 9781351616898 (electronic bk.)

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