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020    9781351616898|q(electronic bk.) 
035    (MiAaPQ)EBC5548862 
035    (Au-PeEL)EBL5548862 
035    (CaPaEBR)ebr11622478 
035    (OCoLC)1057675493 
040    MiAaPQ|beng|erda|epn|cMiAaPQ|dMiAaPQ 
050  4 PN5124.P4 .M353 2019 
082 0  052 
100 1  McKay, Jenny. 
245 14 The Magazines Handbook. 
250    4th ed. 
264  1 Milton :|bTaylor & Francis Group,|c2018. 
264  4 |c©2018. 
300    1 online resource (371 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  Media Practice Ser. 
505 0  The Magazines Handbook- Front Cover -- Half Title -- Title
       Page -- Copyright Page -- Dedication -- Contents -- List 
       of contributors -- Acknowledgements -- Chapter 1: 
       Introduction -- WHY ARE MAGAZINES SO POPULAR? -- WHO 
       SHOULD READ THIS BOOK? -- MAGAZINE OR NEWSPAPER 
       JOURNALISM? -- WHAT EXACTLY IS A MAGAZINE? -- LOOKING 
       AHEAD -- SCOPE OF THIS BOOK -- RECOMMENDED READING -- 
       Chapter 2: Training for magazine journalism -- 
       QUALIFICATIONS -- JOURNALISM IN UNIVERSITIES -- 
       ACCREDITATION -- ON-THE-JOB TRAINING -- COSTS -- 
       PREPARATION FOR FINDING WORK -- WORK EXPERIENCE AND 
       INTERNSHIPS -- CONTACTS -- NOTES -- RECOMMENDED WEBSITES -
       - Chapter 3: Jobs and careers in magazine journalism -- 
       CONSUMER MAGAZINES -- CAREER PATTERNS -- WHO DOES WHAT? --
       FASHION AND BEAUTY -- TRAVEL -- OTHER ROLES -- NEWS -- 
       OTHER MAGAZINE PUBLISHING SECTORS -- MONEY -- THE 
       INDEPENDENT SECTOR -- AND IF ALL ELSE FAILS . . . -- NOTE 
       -- RECOMMENDED READING -- Chapter 4: Freelance journalism 
       -- STARTING OUT -- THE COMMISSIONING EDITOR -- PERSONAL 
       SAFETY AND INSURANCE -- MAKING A LIVING -- FREELANCING ON 
       THE SIDE -- FREELANCE BY NECESSITY -- CASUAL SUBBING -- 
       ORGANISING YOUR WORK -- PITCHING IDEAS -- CHOOSING YOUR 
       SUBJECT -- PRESENTING YOUR IDEA -- THE BRIEFING STAGE -- 
       SENDING IN COPY -- ACCEPTANCE -- UNSOLICITED COPY -- 
       CONCLUSION -- NOTES -- RECOMMENDED READING -- Chapter 5: 
       Ideas and information -- WHERE DO IDEAS COME FROM? -- THE 
       DIARY -- OTHER PEOPLE -- CONTACTS -- OTHER JOURNALISTS AND
       MEDIA -- YOUR PUBLICATION -- MARKET RESEARCH -- ADVERTS --
       CURIOSITY -- ESTABLISHED SOURCES OF INFORMATION -- PRESS 
       OFFICERS AND PRESS RELEASES -- RESEARCH -- DIGITAL SOURCES
       -- STYLING FOR PHOTOGRAPHY -- CONSTRAINTS ON RESEARCH -- 
       SECRECY -- PRIVACY -- TURNING IDEAS INTO STORIES -- THE 
       COMMISSIONING PROCESS -- RECOMMENDED READING -- Chapter 6:
       Writing: where to start -- VARIETY OF STYLES. 
505 8  WHICH STYLE TO USE -- INDIVIDUAL MAGAZINE STYLES -- 
       LEARNING TO WRITE -- GENERAL WRITING SKILLS -- SPELLING --
       PUNCTUATION -- JARGON -- JOURNALISM STYLE -- RETAINING THE
       HUMAN INTEREST -- AVOIDING LOOSE ENDS -- ORWELL'S SIX 
       RULES -- CLICHÉS -- EUPHEMISMS -- POLITICAL CORRECTNESS --
       NOTE -- RECOMMENDED READING -- Chapter 7: News writing -- 
       NEWS IN MAGAZINES -- LENGTH -- STORY STRUCTURE -- FACTS 
       ARE SACRED . . . OR ARE THEY? -- QUOTATIONS -- PRESENTING 
       THE QUOTES -- OTHER WAYS OF WRITING NEWS -- WHAT IS NEWS? 
       -- RECOMMENDED READING -- Chapter 8: Features writing -- 
       WHAT ARE FEATURES? -- CONSUMER MAGAZINES -- FICTION -- 
       LISTINGS -- LISTICLES -- REVIEWS -- PERSONAL COLUMNS -- 
       THE JOURNALISTIC FEATURE -- NEWS BACKGROUNDER -- THE 
       INTERVIEW OR PROFILE -- THE COMPOSITE INTERVIEW -- HUMAN-
       INTEREST STORIES -- THE TRIUMPH-OVER-TRAGEDY PIECE -- 
       ESSAYS -- ADVICE -- REPORTAGE -- THE NEW JOURNALISM -- IN 
       SEARCH OF EMOTIONAL REALITY -- PUTTING A FEATURE TOGETHER 
       -- NOTES -- RECOMMENDED READING -- Chapter 9: Interviews 1
       : chasing the quotes -- A PROCESS AND A PRODUCT -- THE ART
       OF EXTRACTION -- PERSONAL ATTRIBUTES -- FINDING THE 
       INTERVIEWEE -- INTERVIEWING BY PHONE -- MAKING NOTES -- 
       INTERVIEWING BY EMAIL -- INTERVIEWING IN PERSON -- VOX 
       POPS -- RESEARCH -- WHAT TO ASK -- OFF-THE-RECORD BRIEFING
       -- CAN YOU WRITE IT UP ANYWAY? -- RECOMMENDED READING -- 
       Chapter 10: Interviews 2: chasing the stars -- WHY 
       CELEBRITIES ARE HARD TO AVOID -- WHAT THE EDITORS WANT -- 
       WHAT THE READERS WANT -- WHAT THE JOURNALISTS WANT -- 
       ORIGINS OF THE CELEBRITY INTERVIEW -- PRACTICALITIES -- 
       WHERE DO CELEBRITIES COME FROM? -- VENUE -- RULES OF 
       ENGAGEMENT -- THE IMPORTANCE OF RESEARCH -- ASKING THE 
       QUESTIONS -- POWER GAMES -- THE AWKWARD QUESTION -- IS 
       ANYTHING OFF-LIMITS? -- WHAT TO ASK THE STAR -- WRITING UP
       THE MATERIAL -- REFLECTION -- TRANSCRIPTION -- WRITING THE
       COPY. 
505 8  SHOULD THE WRITER BE IN THE STORY? -- INAPPROPRIATE DETAIL
       -- HOW TO SHAPE THE MATERIAL -- CHECKING THE FACTS -- COPY
       APPROVAL -- CELEBRITY INTERVIEWS AS BRAND MANAGEMENT -- 
       RECOMMENDED READING -- Chapter 11: Subediting and 
       production -- MONITORING STANDARDS -- THE ROLE OF THE 
       SUBEDITOR -- WHAT SUBEDITORS DO -- TYPE MATTERS -- 
       COMPUTERS AS TOOLS -- LIAISON WITH THE ART DEPARTMENT -- 
       SUBBING STEP BY STEP -- COPY-EDITING -- HOUSE STYLE -- WHY
       HAVE A HOUSE STYLE? -- ACCURACY -- THE AMERICAN TRADITION 
       -- THE UK APPROACH -- HELP WITH CHECKING THE FACTS -- 
       STANDARDS OF ACCURACY VARY -- COPY PREPARATION -- COPY 
       PRESENTATION -- HEADLINES -- VERBAL SIGNPOSTS -- 
       STANDFIRSTS -- CAPTIONS -- CROSSHEADS -- PULL-QUOTES -- 
       DROPPED CAPITALS -- SIDEBARS AND BOXES -- WIDOWS -- END 
       SYMBOLS AND PAGE TURNS -- PROOFS -- CONTINUITY -- COVERS -
       - COPY FLOW -- LAST-MINUTE HITCHES -- OVER TO THE PRINTER 
       -- PRODUCTION PROCESSES -- NOTE -- RECOMMENDED READING -- 
       Chapter 12: Magazines in the digital world -- A BRIEF 
       HISTORY OF MAGAZINES IN THE DIGITAL WORLD -- THE PURELY 
       DIGITAL MAGAZINE (I-MAG) -- DIGITAL ENHANCEMENTS -- THE 
       MAGAZINE-LIKE COMMUNITY -- PUBLISHING PLATFORMS FOR ALL --
       THE ESSENTIAL SKILLS OF DIGITAL MAGAZINE JOURNALISM -- 
       ONLINE SEARCH SKILLS -- THE FUTURE FOR MAGAZINES IN THE 
       DIGITAL WORLD -- NOTES -- RECOMMENDED READING -- Chapter 
       13: Magazine design -- WHY MAGAZINE JOURNALISTS NEED TO 
       KNOW ABOUT DESIGN -- WHAT IS GOOD DESIGN? -- WHAT IS 
       'DESIGN'? -- VISUAL LITERACY -- COVERS -- LOOKING FOR THE 
       READER -- PAPER QUALITY -- PAPER SIZE -- THE GRID -- TYPE 
       -- LAYOUT -- COLOUR -- CONCLUSIONS -- NOTES -- RECOMMENDED
       READING -- Chapter 14: Magazine illustration and picture 
       editing -- PHOTOGRAPHY OR ARTWORK? WHO DECIDES? -- 
       PHOTOGRAPHS OR ILLUSTRATIONS? -- THE PROCESS OF PICTURE 
       EDITING -- COMMISSIONING ILLUSTRATIVE MATERIAL -- 
       SELECTING THE RIGHT PICTURES. 
505 8  NON-TECHNICAL FACTORS IN PICTURE SELECTION -- OTHER 
       FACTORS -- CONCLUSION -- RECOMMENDED READING -- Chapter 15
       : The business of magazine publishing -- CONSUMER 
       PUBLICATIONS -- BUSINESS-TO-BUSINESS PUBLICATIONS -- RANGE
       OF TRADE PUBLICATIONS -- CIRCULATION AND READERSHIP -- 
       PENETRATION -- CONTRACT OR CUSTOMER PUBLISHING -- IN-HOUSE
       JOURNALS -- THE ALTERNATIVE AND INDEPENDENT PRESS -- 
       NEWSPAPER SUPPLEMENTS -- THE COMMERCE OF PUBLISHING -- 
       REVENUE -- IDENTIFYING THE READER -- DISTRIBUTION -- 
       PROMOTIONS AND COVER MOUNTS -- PRIZES -- BRAND EXTENSION -
       - PROMOTION -- ADVERTISING -- DELIVERING THE READER -- 
       KEEPING A DISTANCE -- CONFLICTS OF INTEREST -- EDITORIAL 
       MENTIONS -- BETRAYING THE TRUST OF READERS -- MEETING THE 
       DEMANDS OF ADVERTISERS -- ENCOURAGING CONSUMPTION -- 
       ADVERTORIALS -- AD-GET FEATURES -- MATTERS OF TASTE -- THE
       APPEAL OF ADVERTISING -- NOTES -- RECOMMENDED READING -- 
       Chapter 16: The magazine industry -- CHANGES IN THE MARKET
       -- SECRETS OF SUCCESS -- THE FUTURE -- BRAND EXTENSION -- 
       THE INTERNATIONAL DIMENSION -- CONCLUSION -- NOTES -- 
       RECOMMENDED READING -- Chapter 17: Issues of conduct -- 
       COMPROMISING POSITIONS -- PRETENCE -- CHILDREN -- CODES OF
       CONDUCT -- JOURNALISTS AS MORAL ARBITERS -- PRIVACY -- 
       HYPOCRISY -- NEWS VALUES -- SPECIALIST REPORTING -- 
       FREEBIES -- FASHION JOURNALISM -- CONCLUSIONS -- NOTES -- 
       RECOMMENDED READING -- Chapter 18: The magazine journalist
       and the law -- LIBEL -- MISTAKE NO DEFENCE -- INFERENCES 
       AND INNUENDOES -- 'REFERRING' TO THE CLAIMANT -- 
       PUBLICATION -- LIBEL DEFENCES -- PRIVACY -- COPYRIGHT -- 
       BREACH OF CONFIDENCE -- THE COURTS -- THE DIFFERENCE 
       BETWEEN CIVIL AND CRIMINAL LAW -- THE CRIMINAL COURTS IN 
       ENGLAND AND WALES -- CIVIL COURTS IN ENGLAND AND WALES -- 
       CONTEMPT OF COURT -- DEFENCE FOR GENERAL FEATURES -- 
       ANONYMITY ISSUES -- CHILDREN -- SEXUAL OFFENCE VICTIMS -- 
       OTHER ANONYMITY ISSUES -- POSTPONEMENT. 
505 8  JOURNALISTS' SOURCES -- GATHERING OF INFORMATION -- 
       OFFICIAL SECRETS -- ETHICS AND GOOD PRACTICE -- 
       RECOMMENDED READING -- Glossary -- Bibliography -- Index. 
650  0 English periodicals-Handbooks, manuals, etc. 
650  0 Periodicals-Publishing-Great Britain-Handbooks, manuals, 
       etc. 
650  0 Journalism-Vocational guidance-Great Britain-Handbooks, 
       manuals, etc. 
776 08 |iPrint version:|aMcKay, Jenny|tThe Magazines Handbook
       |dMilton : Taylor & Francis Group,c2018|z9781138086999 
830  0 Media Practice Ser. 
856 40 |uhttps://ebookcentral.proquest.com/lib/hull/
       detail.action?docID=5548862|zClick to View 
921    UA 
936    17/01/22 ILL EBL ATO 18/01/22