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Author Mendelberg, Tali.
Title Race Card.
Publication Info Princeton University Press, 2017.



Descript 1 online resource
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Contents A theory of racial appeals -- The norm of racial inequality, electoral strategy, and explicit appeals -- The norm of racial equality, electoral strategy, and implicit appeals -- The political psychology of implicit communication -- Crafting, conveying, and challenging implicit racial appeals : campaign strategy and news coverage -- The impact of implicit messages -- Implicit, explicit, and counter-stereotypical messages : the welfare experiment -- Psychological mechanisms : the norms experiment -- Implicit communication beyond race : gender, sexual orientation, and ethnicity -- Political communication and equality.
ISBN 1400889189 (electronic bk.)
9781400889181 (electronic bk.)
0691070709
9780691070704
0691070717
9780691070711
Click on the terms below to find similar items in the catalogue
Author Mendelberg, Tali.
Series Princeton paperbacks
Princeton paperbacks.
Subject Political campaigns -- United States -- History.
Communication in politics -- United States -- History.
Elections -- United States -- History.
United States -- Race relations -- Political aspects.
Descript 1 online resource
Content text txt
Media computer c
Carrier online resource cr
Descript data file
Contents A theory of racial appeals -- The norm of racial inequality, electoral strategy, and explicit appeals -- The norm of racial equality, electoral strategy, and implicit appeals -- The political psychology of implicit communication -- Crafting, conveying, and challenging implicit racial appeals : campaign strategy and news coverage -- The impact of implicit messages -- Implicit, explicit, and counter-stereotypical messages : the welfare experiment -- Psychological mechanisms : the norms experiment -- Implicit communication beyond race : gender, sexual orientation, and ethnicity -- Political communication and equality.
ISBN 1400889189 (electronic bk.)
9781400889181 (electronic bk.)
0691070709
9780691070704
0691070717
9780691070711
Author Mendelberg, Tali.
Series Princeton paperbacks
Princeton paperbacks.
Subject Political campaigns -- United States -- History.
Communication in politics -- United States -- History.
Elections -- United States -- History.
United States -- Race relations -- Political aspects.

Subject Political campaigns -- United States -- History.
Communication in politics -- United States -- History.
Elections -- United States -- History.
United States -- Race relations -- Political aspects.
Descript 1 online resource
Content text txt
Media computer c
Carrier online resource cr
Descript data file
Contents A theory of racial appeals -- The norm of racial inequality, electoral strategy, and explicit appeals -- The norm of racial equality, electoral strategy, and implicit appeals -- The political psychology of implicit communication -- Crafting, conveying, and challenging implicit racial appeals : campaign strategy and news coverage -- The impact of implicit messages -- Implicit, explicit, and counter-stereotypical messages : the welfare experiment -- Psychological mechanisms : the norms experiment -- Implicit communication beyond race : gender, sexual orientation, and ethnicity -- Political communication and equality.
ISBN 1400889189 (electronic bk.)
9781400889181 (electronic bk.)
0691070709
9780691070704
0691070717
9780691070711

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