Descript |
896 pages : illustrations (black and white, and colour), maps (colour) |
Content |
text |
|
still image |
Media |
computer |
Carrier |
online resource |
Edition |
Fifteenth edition. |
|
Global edition. |
Contents |
Preface About the Authors I. Background for International Business 1. Globalization and International Business An Atlas II. Comparative Environmental Frameworks 2. The Cultural Environments Facing Business 3. The Political and Legal Environments Facing Business 4. The Economic Environments Facing Businesses III. Theories and Institutions: Trade and Investment 5. International Trade and Factor-Mobility Theory 6. Governmental Influence on Trade 7. Cross-National Cooperation and Agreements IV. World Financial Environment 8. Global Foreign-Exchange Markets 9. The Determination of Exchange Rates 10. Global Capital Markets V. Global Strategy, Structure, and Implementation 11. Globalization and Society 12. The Strategy of International Business 13. Country Evaluation and Selection 14. Export and Import 15. Direct Investment and Collaborative Strategies 16. The Organization of International Business VI. Managing International Operations 17. Marketing Globally 18. Global Manufacturing and Supply-Chain Management 19. International Accounting and Finance Issues 20. International Human Resource Management |
Note |
5 concurrent users. UkHlHU |
ISBN |
9781292019185 (e-book) |
|