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Title Marketing Strategy for Small Business [electronic resource] / Produced by D.E. Visuals
Publication Info Sunrise, FL : D.E. Visuals, 2008.


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Descript 1 online resource (24 min.)
002315
Note Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with a proper marketing mix. Features several small businesses including manufacturers, retailers and service providers. Excellent for any course in entrepreneurship, small business management, or marketing.
In English.
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Subject Social Sciences -- Business & Economics -- Strategic Management
Social Sciences -- Business & Economics -- Entrepreneurship
Social Sciences -- Business & Economics -- Marketing Strategy
Business affairs
Small business
Descript 1 online resource (24 min.)
002315
Note Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with a proper marketing mix. Features several small businesses including manufacturers, retailers and service providers. Excellent for any course in entrepreneurship, small business management, or marketing.
In English.
Subject Social Sciences -- Business & Economics -- Strategic Management
Social Sciences -- Business & Economics -- Entrepreneurship
Social Sciences -- Business & Economics -- Marketing Strategy
Business affairs
Small business

Subject Social Sciences -- Business & Economics -- Strategic Management
Social Sciences -- Business & Economics -- Entrepreneurship
Social Sciences -- Business & Economics -- Marketing Strategy
Business affairs
Small business
Descript 1 online resource (24 min.)
002315
Note Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with a proper marketing mix. Features several small businesses including manufacturers, retailers and service providers. Excellent for any course in entrepreneurship, small business management, or marketing.
In English.
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