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Record:
Author
Saviolo, Stefania.
Title
Lifestyle brands [electronic resource] : a guide to aspirational
marketing
/ Stefania Saviolo, Antonio Marazza.
Publication Info
Basingstoke : Palgrave Macmillan, 2013.
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Descript
xiv, 141 p. : ill.
ISBN
1137285931
9781137285935
Click on the terms below to find similar items in the catalogue
Author
Saviolo, Stefania.
Subject
Brand
name
products
.
Branding
(
Marketing
)
Relationship
marketing
.
Customer relations.
Alt author
Marazza, Antonio.
Descript
xiv, 141 p. : ill.
ISBN
1137285931
9781137285935
Author
Saviolo, Stefania.
Subject
Brand
name
products
.
Branding
(
Marketing
)
Relationship
marketing
.
Customer relations.
Alt author
Marazza, Antonio.
Subject
Brand
name
products
.
Branding
(
Marketing
)
Relationship
marketing
.
Customer relations.
Descript
xiv, 141 p. : ill.
Alt author
Marazza, Antonio.
ISBN
1137285931
9781137285935
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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