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Author Roberts, Mary Lou.
Title Social media marketing : a strategic approach / Mary Lou Roberts, Melissa Barker, Debra Zahay, Nicholas Bormann, Donald I. Barker.
Publisher Australia : South-Western, 2016.
Edition Second edition.



Descript 400 pages
Content text
Media computer
Carrier online resource
Edition Second edition.
Contents 1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing. 5. Social Media Platforms and Social Networking Sites. 6. Micro blogging. 7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars. 8. Video Marketing. 9. Marketing on Photo Sharing Sites. 10. Social bookmarking and news aggregation, collaboration. 11. Content Marketing: Publishing Articles, White Papers, and E-books. 12. Mobile Marketing on Social Networks. 13. Social Media Monitoring. 14. Tools for Managing the SMM Effort. 15. SMM Plan. Appendix: Sample SMM Plan XYZ Coffee.
Note 400 annual accesses. UkHlHU
ISBN 9781473745223 (e-book)
Click on the terms below to find similar items in the catalogue
Author Roberts, Mary Lou.
Subject Internet advertising.
Internet marketing.
Online social networks.
Alt author Barker, Melissa S.
Zahay, Debra L.
Bormann, Nicholas F.
Barker, Donald, 1953-
Descript 400 pages
Content text
Media computer
Carrier online resource
Edition Second edition.
Contents 1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing. 5. Social Media Platforms and Social Networking Sites. 6. Micro blogging. 7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars. 8. Video Marketing. 9. Marketing on Photo Sharing Sites. 10. Social bookmarking and news aggregation, collaboration. 11. Content Marketing: Publishing Articles, White Papers, and E-books. 12. Mobile Marketing on Social Networks. 13. Social Media Monitoring. 14. Tools for Managing the SMM Effort. 15. SMM Plan. Appendix: Sample SMM Plan XYZ Coffee.
Note 400 annual accesses. UkHlHU
ISBN 9781473745223 (e-book)
Author Roberts, Mary Lou.
Subject Internet advertising.
Internet marketing.
Online social networks.
Alt author Barker, Melissa S.
Zahay, Debra L.
Bormann, Nicholas F.
Barker, Donald, 1953-

Subject Internet advertising.
Internet marketing.
Online social networks.
Descript 400 pages
Content text
Media computer
Carrier online resource
Contents 1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing. 5. Social Media Platforms and Social Networking Sites. 6. Micro blogging. 7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars. 8. Video Marketing. 9. Marketing on Photo Sharing Sites. 10. Social bookmarking and news aggregation, collaboration. 11. Content Marketing: Publishing Articles, White Papers, and E-books. 12. Mobile Marketing on Social Networks. 13. Social Media Monitoring. 14. Tools for Managing the SMM Effort. 15. SMM Plan. Appendix: Sample SMM Plan XYZ Coffee.
Note 400 annual accesses. UkHlHU
Alt author Barker, Melissa S.
Zahay, Debra L.
Bormann, Nicholas F.
Barker, Donald, 1953-
ISBN 9781473745223 (e-book)

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