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Author Keller, Kevin Lane, 1956-
Title Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.
Publication Info Harlow ; New York : Financial Times/Prentice Hall, c2012.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K2  8 WEEK LOAN  AVAILABLE
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Descript xxv, 940 p. : ill. ; 25 cm.
Edition 2nd ed.
ISBN 9780273737872
0273737872
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Author Keller, Kevin Lane, 1956-
Subject Brand name products -- Management.
Brand name products -- Europe -- Management.
Alt author Apéria, Tony.
Georgson, Mats.
Descript xxv, 940 p. : ill. ; 25 cm.
Edition 2nd ed.
ISBN 9780273737872
0273737872
Author Keller, Kevin Lane, 1956-
Subject Brand name products -- Management.
Brand name products -- Europe -- Management.
Alt author Apéria, Tony.
Georgson, Mats.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K2  8 WEEK LOAN  AVAILABLE

Subject Brand name products -- Management.
Brand name products -- Europe -- Management.
Descript xxv, 940 p. : ill. ; 25 cm.
Alt author Apéria, Tony.
Georgson, Mats.
ISBN 9780273737872
0273737872
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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