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Author Arnhold, Ulrike.
Title User generated branding [electronic resource] : integrating user generated content into brand management / Ulrike Arnhold.
Publication Info Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2010.



Descript xxviii, 451 p. : ill.
ISBN 9783834923240
9783834988577
Click on the terms below to find similar items in the catalogue
Author Arnhold, Ulrike.
Subject Economics.
Marketing.
Alt author ebrary, Inc.
Descript xxviii, 451 p. : ill.
ISBN 9783834923240
9783834988577
Author Arnhold, Ulrike.
Subject Economics.
Marketing.
Alt author ebrary, Inc.

Subject Economics.
Marketing.
Descript xxviii, 451 p. : ill.
Alt author ebrary, Inc.
ISBN 9783834923240
9783834988577

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