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LEADER 00000nam  2200205 a 4500 
001    1841161403 
003    UkHlHU 
007    t  
008                                 000         
020    1841161403|q(v.3) 
020    1841161780|q(v.4) 
040    UkHlHU 
050  4 HF 5816 S4 
245 00 Scottish advertising works :|bproving the effectiveness of
       marketing communications : cases from the Scottish IPA 
       Effectiveness Awards /|cedited and introduced by James 
       Best. 
246 30 Cases from the Scottish IPA Effectiveness Awards 
260    Henley-on-Thames :|bWorld Advertising Research Center/ 
       Scottish IPA,|c2003-2005. 
300    2v. 
650  0 Advertising|zScotland|xCase studies. 
650  0 Advertising campaigns. 
700 1  Best, James.