LEADER 00000nam  2200289 a 4500 
001    0071216421 
007    t  
008    050930s2003    enk     r     000   eng d 
020    0071216421 
040    CURLBL 
050  4 HF 5415.33 U6 H3 
100 1  Hawkins, Del I. 
245 10 Consumer behavior :|bbuilding marketing strategy /|cDel I.
       Hawkins, Roger J. Best, Kenneth A. Coney. 
250    9th ed. 
260    Boston, Mass. :|bMcGraw-Hill Education,|c2003. 
300    790p. + |e1 CD-ROM. 
440  4 The Irwin/McGraw-Hill series in marketing 
500    Includes 1 CD-ROM. 
500    Previous ed.: 2001. 
650  0 Consumer behavior|zUnited States. 
650  0 Market surveys|zUnited States. 
650  0 Consumer behavior|zUnited States|vCase studies. 
700 1  Best, Roger J. 
700 1  Coney, Kenneth A. 
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