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AUTHORS (1-4 of 4)
Beverland Michael B
1
Mark
  Industrial global brand leadership : a capabilities view
Beverland, Michael B.
Hull : University of Hull, 2007.   		2007
BOOK
2
Mark
  Network innovation in UK ethnic fresh produce supply
Hingley , Martin K.
Hull : University of Hull, 2009.   		2009
BOOK
3
Mark
  Projecting authenticity through advertising : consumer judgments of advertisers' claims
Beverland, Michael B.
Hull : University of Hull, 2008.   		2008
BOOK
4
Mark
  Research quality in qualitative case studies
Lindgreen, Adam.
Hull : University of Hull, 2009.   		2009
BOOK
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