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Author	Blythe, Jim.
Title	Key concepts in marketing / Jim Blythe.
Publication Info	Los Angeles, Calif. ; London : SAGE, 2009.

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Descript	1 online resource (ix, 219 p.).
Note	This volume introduces and examines the key issues, methods models and debates that define the field of marketing today. Each of the over 40 entries is made up of a definition, summary broader discussion, examples and illustrations and key literature and further reading.
	Unlimited number of concurrent users. UkHlHU
ISBN	9781446221617 (ebook) : No price

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Descript	1 online resource (ix, 219 p.).
Note	This volume introduces and examines the key issues, methods models and debates that define the field of marketing today. Each of the over 40 entries is made up of a definition, summary broader discussion, examples and illustrations and key literature and further reading.
	Unlimited number of concurrent users. UkHlHU
ISBN	9781446221617 (ebook) : No price

Subject	Marketing.
Descript	1 online resource (ix, 219 p.).
Note	This volume introduces and examines the key issues, methods models and debates that define the field of marketing today. Each of the over 40 entries is made up of a definition, summary broader discussion, examples and illustrations and key literature and further reading.
	Unlimited number of concurrent users. UkHlHU
ISBN	9781446221617 (ebook) : No price

Persistent link to this item
Click link and copy URL from browser navigation toolbar