LEADER 00000nam 2200217 a 4500
001 1841160814
007 t
008 020123s2001 enk r 000 eng d
020 1841160814
040 CURLBL
050 4 HD 69 B7 F8
100 1 Franzen, Giep.
245 14 The mental world of brands :|bmind, memory and brand
success /|cGiep Franzen, Margot Bouwman.
260 Henley-on-Thames :|bWorld Advertising Research Centre,
|c2001.
300 466p.
650 0 Brand name products.
650 0 Advertising|xPsychological aspects.
700 1 Bouwman, Margot.
|