LEADER 00000nam 2200241 a 4500
001 1841160725
003 UkHlHU
007 t
008 000
020 1841160725
040 UkHlHU
050 4 |fq|aHF 5816 A2
245 00 Advertising works 11 :|bcases from the IPA Advertising
Effectiveness Awards, Institute of Practitioners in
Advertising, 2000 /|cedited and introduced by Tim
Broadbent.
246 1 |iThe|ashortlist of the IPA advertising effectiveness
awards 2000
260 Henley :|bWorld Advertising Research Center,|c2000.
300 641p. + |e1 CD-ROM.
500 Includes 1 CD-ROM.
650 0 Advertising|xCase studies.
650 0 Advertising campaigns.
700 1 Broadbent, Tim.
710 2 Institute of Practitioners in Advertising.
