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Title Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton.
Publication Info Boston : McGraw-Hill/Irwin, c2003.
Edition 9th ed. / [edited by] Scott C. Purvis, Philip Ward Burton.


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Descript 120p.
Edition 9th ed. / [edited by] Scott C. Purvis, Philip Ward Burton.
ISBN 0072556641
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Series McGraw-Hill/Irwin series in marketing
Subject Advertising.
Advertising copy -- Evaluation.
Alt author Purvis, Scott C.
Burton, Philip Ward, 1910-
Descript 120p.
Edition 9th ed. / [edited by] Scott C. Purvis, Philip Ward Burton.
ISBN 0072556641
Series McGraw-Hill/Irwin series in marketing
Subject Advertising.
Advertising copy -- Evaluation.
Alt author Purvis, Scott C.
Burton, Philip Ward, 1910-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 W5  8 WEEK LOAN  AVAILABLE

Subject Advertising.
Advertising copy -- Evaluation.
Descript 120p.
Alt author Purvis, Scott C.
Burton, Philip Ward, 1910-
ISBN 0072556641
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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