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Author Chaffey, Dave, 1963-
Title E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.
Publication Info Harlow ; New York : Prentice Hall, 2011.
Edition 5th ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5548.32 C4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 C4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 C4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 C4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 C4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 C4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 C4  4 WEEK LOAN  AVAILABLE
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Descript xxxi, 733 p. : col. ill. ; 27 cm.
Edition 5th ed.
Contents Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
ISBN 9780273752011 (pbk.)
0273752014 (pbk.)
 Click on the terms below to find similar items in the catalogue
Author Chaffey, Dave, 1963-
Subject Electronic commerce.
Business enterprises -- Computer networks.
Descript xxxi, 733 p. : col. ill. ; 27 cm.
Edition 5th ed.
Contents Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
ISBN 9780273752011 (pbk.)
0273752014 (pbk.)
Author Chaffey, Dave, 1963-
Subject Electronic commerce.
Business enterprises -- Computer networks.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5548.32 C4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 C4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 C4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 C4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 C4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 C4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5548.32 C4  4 WEEK LOAN  AVAILABLE

Subject Electronic commerce.
Business enterprises -- Computer networks.
Descript xxxi, 733 p. : col. ill. ; 27 cm.
Contents Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
ISBN 9780273752011 (pbk.)
0273752014 (pbk.)
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