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Title How to plan advertising / edited by Alan Cooper.
Publication Info London : Continuum in association with the Account Planning Group, 1997.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 H8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 H8  8 WEEK LOAN  DUE 12-04-24

Descript 201p.
Edition 2nd ed.
ISBN 0826457401
Click on the terms below to find similar items in the catalogue
Subject Advertising -- Great Britain -- Planning.
Advertising campaigns.
Advertising -- Management.
Alt author Cooper, Alan, 1955-
Account Planning Group.
Descript 201p.
Edition 2nd ed.
ISBN 0826457401
Subject Advertising -- Great Britain -- Planning.
Advertising campaigns.
Advertising -- Management.
Alt author Cooper, Alan, 1955-
Account Planning Group.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 H8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 H8  8 WEEK LOAN  DUE 12-04-24

Subject Advertising -- Great Britain -- Planning.
Advertising campaigns.
Advertising -- Management.
Descript 201p.
Alt author Cooper, Alan, 1955-
Account Planning Group.
ISBN 0826457401

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